Google Cloud Identity
Google Cloud Identity: A capable IAM choice for Google-centric teams that need MFA, SSO, and lifecycle controls. Ranked #2 of 44 in Identity and Access Management Software by our editors (9.2/10); pricing: Free plan; best for google-centric organizations needing affordable IAM.
At a glance
- Editor score9.2 / 10
- PricingFree plan
- Best forGoogle-centric organizations needing affordable IAM
- Free planYes
- Paid from$6/user/mo
- MFA methodsSecurity keys, Google Prompt, Google Authenticator and other TOTP code generators, backup codes, SMS, voice calls, passkeys
- Facts checked19 Sep 2026
Where it wins
- Free tier includes core identity, SSO, MFA, and endpoint management
- Supports SAML and OIDC SSO plus broad MFA methods
- Adds lifecycle provisioning, adaptive access, LDAP, and directory sync
Where it doesn't
- Free edition provides 50 user licenses by default
- Advanced controls require the Premium edition
- Flexible Premium billing costs $7.20 per user monthly
Our verdict on Google Cloud Identity
Google Cloud Identity is a cloud-based identity and access management platform for organizations that need centralized control over users, groups, applications, and endpoints. It is particularly well suited to Google-centric environments, while also supporting federation with Active Directory and Microsoft Entra ID. Its capabilities cover single sign-on, multi-factor authentication, directory synchronization, lifecycle management, endpoint management, secure LDAP, and context-aware access policies.
Published plans show a free Cloud Identity edition with core identity management, basic endpoint management, 2-Step Verification, SAML single sign-on, and 50 user licenses by default. Cloud Identity Premium adds enterprise security features, automated user provisioning, Context-Aware Access, and advanced endpoint management. The annual or fixed-term Premium plan is priced at $6 per user per month with annual billing and includes 15 GB of pooled storage per end user. The flexible Premium plan is priced at $7.20 per user per month with monthly billing and no annual commitment. Teams choosing between the editions should weigh the need for advanced security and device controls against the value of the free tier.
The platform fits organizations already using Google Workspace or Google Cloud, with integrations for Active Directory, Microsoft Entra ID, LDAP, SAML applications, and Google Workspace. Its MFA options include security keys, Google Prompt, authenticator codes, backup codes, SMS, voice calls, and passkeys. Context-Aware Access can apply policies based on identity, location, device security, and IP address, while Google Cloud Directory Sync and Directory Sync support directory connections. Organizations needing broad identity, access, and endpoint coverage should consider Cloud Identity. Smaller teams needing only basic controls may prefer the Free edition, while teams requiring advanced features must choose Premium.
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Google Cloud Identity pricing
All 3 Google Cloud Identity plans and prices →
Google Cloud Identity fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $6/user/mo |
| SSO protocols | SAML, OIDC |
| MFA methods | Security keys, Google Prompt, Google Authenticator and other TOTP code generators, backup codes, SMS, voice calls, passkeys |
| Directory sync | Yes |
| Lifecycle provisioning | Yes |
| Adaptive access policies | Yes |
| Included users | Not verified |
| Deployment | Cloud, Desktop, Mobile |
| Platforms | Web, Windows, Android, iOS |
| Integrations | 5 integrations: Active Directory, Microsoft Entra ID, LDAP, SAML applications, Google Workspace |
| Pricing | Free plan (source) |
| Website | cloud.google.com |
| Facts checked | 19 Sep 2026 |
Google Cloud Identity integrations
Google Cloud Identity lists 5 integrations on its own site.
- Active Directory
- Microsoft Entra ID
- LDAP
- SAML applications
- Google Workspace
Alternatives to Google Cloud Identity
- Okta Workforce IdentityA broad workforce IAM suite for organizations with mature identity requirements.9.4
- Oracle Cloud Infrastructure Identity and Access ManagementA low-cost IAM option for OCI access, external users, and connected applications.9.1
- KeycloakA capable open-source IAM server for teams that want self-hosted SSO and federation.9.0
See all Google Cloud Identity alternatives →
Google Cloud Identity vs the competition
- Google Cloud Identity vs Okta Workforce Identity
- Google Cloud Identity vs Oracle Cloud Infrastructure Identity and Access Management
- Google Cloud Identity vs Keycloak
- Google Cloud Identity vs AWS IAM Identity Center
- Google Cloud Identity vs Amazon Cognito
- Google Cloud Identity vs Thales OneWelcome Identity Platform
Compare Google Cloud Identity with any tool side by side →
Also Ranked In
Google Cloud Identity is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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