Formilla
Formilla: Formilla combines live chat, AI bots, visitor tracking, and proactive website messaging. Ranked #18 of 94 in Live Chat Software by our editors (7.4/10); pricing: Free plan · 15-day trial; best for small businesses needing visitor engagement tools.
At a glance
- Editor score7.4 / 10
- PricingFree plan · 15-day trial
- Best forSmall businesses needing visitor engagement tools
- Free planYes
- Website chatbotYes
- Founded2011 · San Diego, California, United States
- Facts checked23 Sep 2026
Where it wins
- Free plan plus a 15-day free trial
- ChatGPT bots, visitor monitoring, and proactive chat
- Agent apps for web, Windows, macOS, iOS, and Android
Where it doesn't
- The Standard plan has one chat agent
- Professional supports two chat agents
- Enterprise pricing starts at $299.99 per month
Our verdict on Formilla
Formilla is a customer service platform for sales, marketing, and support teams that need website conversations, visitor engagement, and AI-assisted messaging. Its core offering combines live agent chat with ChatGPT-powered bots, visitor activity tracking, proactive messages, popups, saved replies, departments, transfers, private teammate notes, and agent applications. Website visitors can chat with human agents, while bots can answer questions, qualify leads, and book meetings. It fits small businesses that want to combine support and lead engagement in one website-focused tool.
Pricing is structured around a free plan, a 15-day free trial, and paid tiers. The Premium plan is $13.99 per month when billed annually and includes one chat agent, ChatGPT bots and Copilot, custom bots, third-party integrations, proactive chat, and unlimited chat history. The Professional plan is $39.99 per month on annual billing and adds a second chat agent, real-time visitor monitoring, file sharing, multiple-website installation, and branding removal. Enterprise costs $299.99 per month and includes full team access, AI setup and training, AI insights and reporting, advanced integrations, custom implementation, and priority SLA support. The Standard plan includes one chat agent, unlimited live chats, apps, custom branding, canned messages, and a popup builder.
Platform coverage is broad for a website-centered live chat product, with web, Windows, macOS, iOS, and Android support. Integrations include Zapier, Mailchimp, Pipedrive, Zendesk, Infusionsoft, Google Analytics, WordPress, Joomla, Wix, Weebly, Shopify, BigCommerce, and OpenCart. That ecosystem can support marketing, CRM, analytics, help desk, and ecommerce workflows. Formilla is a strong fit for small businesses that want visitor monitoring, automation, and multiple agent access options; teams needing larger agent capacity should consider whether the listed tier limits and Enterprise pricing match their operating model.
Your product? Our editors can test Formilla in depth and publish a review, labelled as paid · from $149/mo →
Formilla pricing
All 4 Formilla plans and prices →
Formilla fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Website chatbot | Yes |
| Live agent chat | Yes |
| Visitor tracking | Yes |
| Chat channels | Website |
| Included agent seats | 1 agents |
| Listed integrations | 1000 apps |
| Free trial | 15 days · no card needed |
| Deployment | Cloud, Desktop, Mobile |
| Platforms | Web, Windows, macOS, iOS, Android |
| Support | Email, Phone, Tickets |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: Zapier, Infusionsoft, Google Analytics, WordPress, Joomla, Wix … |
| Pricing | Free plan · 15-day trial (source) |
| Website | formilla.com |
| Facts checked | 23 Sep 2026 |
Formilla integrations
Formilla lists 1,000+ integrations on its own site — the 10 named here are the ones its pages call out.
- Zapier
- Infusionsoft
- Google Analytics
- WordPress
- Joomla
- Wix
- Weebly
- Shopify
- BigCommerce
- OpenCart
Alternatives to Formilla
- IntercomA broad customer messaging suite for teams that need chat, automation, and handoff.9.4
- FreshchatA flexible Freshworks chat platform with free essentials and deeper paid routing, reporting, and security.9.2
- LiveChatA polished live-chat suite for teams that need agents, automation, and detailed reporting.9.1
See all Formilla alternatives →
More options
Also Ranked In
Formilla is ranked in 2 of our directories.
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Featured on iTechGuides
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Guides on live chat software
- 10 Best Live Chat Software of 2026, Ranked by AI and ROIAug 2026
- Best Live Chat Software for Small Businesses (2026)Oct 2026
- Best Free Live Chat Software in 2026: 4 Options ComparedOct 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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