Formilla review
Formilla combines live chat, AI bots, visitor tracking, and proactive website messaging.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Formilla is a customer service platform for sales, marketing, and support teams that need website conversations, visitor engagement, and AI-assisted messaging. Its core offering combines live agent chat with ChatGPT-powered bots, visitor activity tracking, proactive messages, popups, saved replies, departments, transfers, private teammate notes, and agent applications. Website visitors can chat with human agents, while bots can answer questions, qualify leads, and book meetings. It fits small businesses that want to combine support and lead engagement in one website-focused tool.
Pricing is structured around a free plan, a 15-day free trial, and paid tiers. The Premium plan is $13.99 per month when billed annually and includes one chat agent, ChatGPT bots and Copilot, custom bots, third-party integrations, proactive chat, and unlimited chat history. The Professional plan is $39.99 per month on annual billing and adds a second chat agent, real-time visitor monitoring, file sharing, multiple-website installation, and branding removal. Enterprise costs $299.99 per month and includes full team access, AI setup and training, AI insights and reporting, advanced integrations, custom implementation, and priority SLA support. The Standard plan includes one chat agent, unlimited live chats, apps, custom branding, canned messages, and a popup builder.
Platform coverage is broad for a website-centered live chat product, with web, Windows, macOS, iOS, and Android support. Integrations include Zapier, Mailchimp, Pipedrive, Zendesk, Infusionsoft, Google Analytics, WordPress, Joomla, Wix, Weebly, Shopify, BigCommerce, and OpenCart. That ecosystem can support marketing, CRM, analytics, help desk, and ecommerce workflows. Formilla is a strong fit for small businesses that want visitor monitoring, automation, and multiple agent access options; teams needing larger agent capacity should consider whether the listed tier limits and Enterprise pricing match their operating model.
Formilla pros and cons
- Where it wins
- Free plan plus a 15-day free trial
- ChatGPT bots, visitor monitoring, and proactive chat
- Agent apps for web, Windows, macOS, iOS, and Android
- Where it doesn't
- The Standard plan has one chat agent
- Professional supports two chat agents
- Enterprise pricing starts at $299.99 per month
Formilla fact sheet, pricing and score →
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