Finova Broker CRM comparisons
Finova Broker CRM is compared head-to-head with Surefire CRM, Total Expert and Shape and more: 7 head-to-heads in Mortgage CRM Software, each with the specs and prices we checked.
Finova Broker CRM head-to-head
- Finova Broker CRM vs Surefire CRM
- Finova Broker CRM vs Total Expert
- Finova Broker CRM vs Shape
- Finova Broker CRM vs One Mortgage System
- Finova Broker CRM vs Empower LO
- Finova Broker CRM vs MapleConnect
- Finova Broker CRM vs Lend1
Finova Broker CRM vs each of them
| # | Tool | Free plan | Paid from | Borrower management | Referral partner management | Loan pipeline tracking | Marketing automation | Compliance workflows | Score |
|---|---|---|---|---|---|---|---|---|---|
| 4 | Finova Broker CRM | Yes | Yes | Yes | Yes | 8.5 | |||
| 1 | Surefire CRM | Yes | Yes | Yes | Yes | 9.1 | |||
| 2 | Total Expert | Yes | $100/user/mo | Yes | Yes | Yes | Yes | Yes | 8.8 |
| 3 | Shape | No | Yes | Yes | Yes | Yes | Yes | 8.7 | |
| 5 | One Mortgage System | Yes | Yes | Yes | Yes | 8.4 | |||
| 6 | Empower LO | No | $197/mo | Yes | Yes | Yes | Yes | Yes | 8.2 |
| 7 | MapleConnect | No | $199/mo | Yes | Yes | Yes | Yes | Yes | 8.0 |
| 8 | Lend1 | No | A$149/mo | Yes | Yes | Yes | Yes | Yes | 7.9 |
Compare Finova Broker CRM with any mortgage CRM
These are the matchups our editors wrote up. The compare tool pairs Finova Broker CRM with any other product in Mortgage CRM Software — and up to four at once — from the same checked specs.
Compare Finova Broker CRM with any tool side by side →
Every mortgage CRM software head-to-head →
Our full Finova Broker CRM verdict, pricing and fact sheet →
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Compared by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update