Bitrix24 CRM review
A flexible free CRM with broad platforms, automation, and organization-based paid plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Bitrix24 CRM is an online workspace centered on lead, contact, company, and deal management. It is suited to organizations that want CRM, collaboration, communications, tasks, workflows, and customer support in one product, with coverage across web, Windows, macOS, iOS, Android, API, and self-hosted deployments. Its free plan includes 5 GB of storage, basic CRM, Kanban and Gantt tasks, shared calendars, chat, and video calls. A 15-day trial is available without a credit card.
The published plans show a broad progression from basic CRM to sales automation and enterprise administration. Basic costs $69 per organization per month when billed monthly or $49 per organization per month when billed annually, adding 24 GB of storage, AI for everyday work, sales pipelines, recurring deals, and email, WhatsApp, and telephony integrations. Standard costs $144 monthly or $99 annually, with 100 GB of storage, unlimited leads, invoices and estimates, web forms, e-signature, and unlimited projects. Professional costs $289 monthly or $199 annually, adding 1 TB of storage, sales automation, call tracking, email marketing, analytics and reporting, and RPA and HR management tools. Enterprise costs $579 per organization per month and adds enterprise data protection, centralized management, distributed servers, a high-performance cluster, multi-level permissions, and priority customer support.
For ecosystem fit, Bitrix24 connects CRM communications with email, WhatsApp, telephony, the REST API, and Bitrix24 Market apps. Configurable pipelines, sales tunnels, automation rules, triggers, automated assignments, scheduled recurring deals, CRM email history, customer portals, and reporting support varied operating models. That breadth makes it a practical choice for teams seeking a general-purpose CRM across cloud, mobile, desktop, and self-hosted environments. Organizations requiring dedicated insurance renewal tracking or insurance-agent management workflows should compare specialized alternatives.
Bitrix24 CRM pros and cons
- Where it wins
- Free CRM with pipelines, tasks, calendars, chat, and video calls
- Automation, recurring deals, portals, analytics, and customer self-service
- Web, desktop, mobile, API, app integrations, and self-hosted coverage
- Where it doesn't
- Insurance renewal tracking is not a stated feature
- Dedicated insurance-agent management is not a stated feature
- Paid plans are priced per organization rather than per individual user
Bitrix24 CRM fact sheet, pricing and score →
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