Actito
Actito: Actito fits large organizations that need broad, governed multichannel journeys. Ranked #18 of 28 in Lead Nurturing Software by our editors (5.8/10); pricing: From €21,000/yr; best for large organizations needing multichannel journeys.
At a glance
- Editor score5.8 / 10
- PricingFrom €21,000/yr
- Best forLarge organizations needing multichannel journeys
- Free planNo
- Lead scoringYes
- Facts checked22 Sep 2026
Where it wins
- Visual journeys combine behavioral triggers, scoring, and segmentation.
- Supports email, SMS, push, WhatsApp, web, print, and more.
- GDPR controls, consent management, SSO, and two-factor authentication.
Where it doesn't
- Premium starts at €21,000 per year, excluding VAT.
- Premium includes one email sending domain.
- Premium+ costs €49,000 per year for higher usage levels.
Our verdict on Actito
Actito is a cloud-based customer engagement and marketing automation platform for marketing teams managing customer, prospect, and contact data. Its visual WYSIWYG scenario builder supports automated journeys using behavioral and external triggers, while engagement and predictive scoring help organize audience activity. The platform is aimed at growing marketing teams, large organizations, and regulated businesses that need coordinated campaigns across multiple channels rather than a narrow email-only workflow.
Pricing is annual and based on contacts and usage rather than a per-user rate. Premium starts at €21,000 per year, excluding VAT, and includes all Actito features and channel apps, standard support, and one email sending domain. Premium+ costs €49,000 per year and adds higher usage levels, three email sending domains, an additional IP address, and an FTPS location, while retaining standard support. Enterprise is designed for multiple licences or specialized licence environments, with volume-based usage and infrastructure, custom email sending domains and IP configuration, and extended support. These tiers make Actito a substantial budget commitment, especially for teams that do not need broad channel coverage.
Actito’s ecosystem includes Salesforce, Shopify, Magento, Google Ads, WhatsApp, Kameleoon, Bynder, Cloudinary, Prestashop, and Zapier. REST APIs, webhooks, connectors, and file-transfer integrations extend its platform fit, while forms and profile-data enrichment support audience development. GDPR controls, consent management, data-subject rights support, two-factor authentication, and SSO integration are notable for regulated environments. Choose Actito when multichannel orchestration, advanced segmentation, and governance justify the cost; consider a simpler alternative when the requirement is limited to basic lead nurturing or a lower annual commitment.
Actito pricing
All 3 Actito plans and prices →
Actito fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Visual workflow builder | Yes |
| Behavioral triggers | Yes |
| Lead scoring | Yes |
| CRM sync | Yes |
| Delivery channels | Multichannel |
| Contact limit | Not verified |
| Workflow limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA |
| Support | Email, Phone, Live chat, Tickets, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Salesforce, Shopify, Magento, Google Ads, WhatsApp, Kameleoon … See all → |
| Pricing | From €21,000/yr (source) |
| Website | actito.com |
| Facts checked | 22 Sep 2026 |
Actito integrations
Actito lists 10 integrations on its own site.
- Salesforce
- Shopify
- Magento
- Google Ads
- Kameleoon
- Bynder
- Cloudinary
- Prestashop
- Zapier
Alternatives to Actito
- HubSpot Marketing HubBroad lead nurturing with branching workflows, CRM context, and a free entry tier.9.2
- Adobe Marketo EngageA mature enterprise platform for multichannel nurture, orchestration, scoring, and attribution.8.0
- Salesforce Marketing Cloud Account EngagementA deep Salesforce-centered nurture platform for teams with serious B2B automation needs.7.7
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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