91Leads CRM
91Leads CRM: A low-cost web CRM with India-focused lead sources and flexible routing rules. Ranked #30 of 36 in Lead Routing Software by our editors (5.7/10); pricing: 7-day trial; best for indian SMBs needing low-cost CRM lead routing.
At a glance
- Editor score5.7 / 10
- Pricing7-day trial
- Best forIndian SMBs needing low-cost CRM lead routing
- Free planNo
- Paid from₹199/user/mo
- Territory routingYes
- Facts checked20 Sep 2026
Where it wins
- Round-robin, source, location, and product-based lead assignment
- WhatsApp, Meta, IndiaMART, Justdial, and property portal capture
- AI lead scoring, pipelines, reminders, analytics, and conversion tracking
Where it doesn't
- Available on the web platform only
- No free plan; the trial lasts 7 days
- CRM Basic is the listed plan, with advanced tier choices not shown
Our verdict on 91Leads CRM
91Leads CRM is a cloud-based lead-management platform for small businesses and growing sales teams, particularly in India. It captures leads from websites, WhatsApp, Facebook Lead Ads, IndiaMART, Justdial, Google Sheets, and property portals, then brings routing, pipelines, follow-up, conversations, and reporting into one workspace. Teams can assign leads automatically using round-robin, source, location, or product rules. The product also includes AI lead scoring, custom fields, bulk upload, dashboards, conversion tracking, tasks, invoicing, expenses, and attendance management.
Pricing is straightforward: CRM Basic costs INR 199 per active user per month with monthly billing, exclusive of GST. The plan includes lead management and pipeline tools, follow-up reminders and a calendar, WhatsApp click-to-chat messaging, Meta and Facebook lead capture, IndiaMART, Justdial, and portal integrations, plus team collaboration and assignment. A 7-day free trial is available, while there is no free plan. Annual billing is described as discounted, but the listed plan does not show an exact annual amount. For small teams, the low entry price keeps core routing and CRM functions accessible without a separate routing product.
The strongest fit is an India-focused sales operation that depends on local marketplaces, WhatsApp conversations, and location-aware assignment. Integrations include Housing.com, Magicbricks, 99acres, and NoBroker, alongside APIs and webhooks for broader workflows. Shared inbox and chat-to-lead workflows help connect incoming conversations to follow-up activity, while AI scoring adds a qualification layer based on behavior. The trade-off is platform breadth: 91Leads CRM is listed for web use only, so teams seeking a wider native platform footprint should look elsewhere. It is most suitable for Indian SMBs that value affordable, source-rich lead capture and routing over a broader enterprise ecosystem.
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91Leads CRM pricing
All 1 91Leads CRM plans and prices →
91Leads CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | ₹199/user/mo |
| Routing rules | Yes |
| Territory routing | Yes |
| Round-robin assignment | Yes |
| CRM connectors | Not verified |
| Lead qualification | Yes |
| Workflow automation | Yes |
| Webhook support | Yes |
| Free trial | 7 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | 2FA |
| Support | Email, Live chat, Phone |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 12 integrations: WhatsApp, Facebook Lead Ads, IndiaMART, Justdial, website forms, Google Sheets … See all → |
| Pricing | 7-day trial (source) |
| Website | 91leads.com |
| Facts checked | 20 Sep 2026 |
91Leads CRM integrations
91Leads CRM lists 12 integrations on its own site.
- Facebook Lead Ads
- IndiaMART
- Justdial
- website forms
- Google Sheets
- APIs
- webhooks
- Housing.com
- Magicbricks
- 99acres
- NoBroker
See all 91Leads CRM integrations →
Alternatives to 91Leads CRM
- Chili PiperA strong fit for revenue teams that need routing and meeting booking in one platform.8.9
- RevenueHeroAffordable lead qualification, routing, and scheduling for B2B sales teams.8.8
- boberdooA broad lead marketplace platform for high-volume routing, bidding, scoring, and billing.8.7
See all 91Leads CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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