91Leads CRM review
A low-cost web CRM with India-focused lead sources and flexible routing rules.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
91Leads CRM is a cloud-based lead-management platform for small businesses and growing sales teams, particularly in India. It captures leads from websites, WhatsApp, Facebook Lead Ads, IndiaMART, Justdial, Google Sheets, and property portals, then brings routing, pipelines, follow-up, conversations, and reporting into one workspace. Teams can assign leads automatically using round-robin, source, location, or product rules. The product also includes AI lead scoring, custom fields, bulk upload, dashboards, conversion tracking, tasks, invoicing, expenses, and attendance management.
Pricing is straightforward: CRM Basic costs INR 199 per active user per month with monthly billing, exclusive of GST. The plan includes lead management and pipeline tools, follow-up reminders and a calendar, WhatsApp click-to-chat messaging, Meta and Facebook lead capture, IndiaMART, Justdial, and portal integrations, plus team collaboration and assignment. A 7-day free trial is available, while there is no free plan. Annual billing is described as discounted, but the listed plan does not show an exact annual amount. For small teams, the low entry price keeps core routing and CRM functions accessible without a separate routing product.
The strongest fit is an India-focused sales operation that depends on local marketplaces, WhatsApp conversations, and location-aware assignment. Integrations include Housing.com, Magicbricks, 99acres, and NoBroker, alongside APIs and webhooks for broader workflows. Shared inbox and chat-to-lead workflows help connect incoming conversations to follow-up activity, while AI scoring adds a qualification layer based on behavior. The trade-off is platform breadth: 91Leads CRM is listed for web use only, so teams seeking a wider native platform footprint should look elsewhere. It is most suitable for Indian SMBs that value affordable, source-rich lead capture and routing over a broader enterprise ecosystem.
91Leads CRM pros and cons
- Where it wins
- Round-robin, source, location, and product-based lead assignment
- WhatsApp, Meta, IndiaMART, Justdial, and property portal capture
- AI lead scoring, pipelines, reminders, analytics, and conversion tracking
- Where it doesn't
- Available on the web platform only
- No free plan; the trial lasts 7 days
- CRM Basic is the listed plan, with advanced tier choices not shown
91Leads CRM fact sheet, pricing and score →
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