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Head-to-head · Social Scheduling

Zoho Social vs Metricool

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Zoho Social #4 in Social Scheduling 8.8/10 Free plan · 15-day trial Free planFree trial✓ 0 of 4 features Visit Zoho Social
Metricool #8 in Social Scheduling 8.2/10 Free plan Free plan✓ 0 of 4 features Visit Metricool

Zoho Social leads on 0 checks, Metricool on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Social · 8.8/10
  • Free planboth
  • Free trialonly Zoho Social

Zoho Social scores higher on our rubric for social scheduling: 8.8 against 8.2 out of 10; our editors rank them #4 and #8.

Zoho Social is the better fit for small teams already using Zoho tools. Metricool is the better fit for budget-conscious teams needing analytics and approvals.

  • Zoho Social fits best

    Small teams already using Zoho tools

  • Metricool fits best

    Budget-conscious teams needing analytics and approvals

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Side by side

Feature Zoho Social 8.8/10 Visit ↗ Metricool 8.2/10 Visit ↗
At a glance
Editor score 8.8 8.2
Ranking #4 in Social Scheduling #8 in Social Scheduling
Best for Small teams already using Zoho tools Budget-conscious teams needing analytics and approvals
Pricing model Free plan + paid Free plan + paid
Starting price — $20/mo
Free plan ✓ ✓
Free trial 15 days —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android, Chrome extension
Support Email, Docs Docs
Integrations 15 integrations 12 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Zoho Social 0/4 · Metricool 0/4
Approval workflows Not checked yet Not checked yet
Bulk scheduling Not checked yet Not checked yet
Post queue Not checked yet Not checked yet
Post analytics Not checked yet Not checked yet
Specs
Social profiles Not checked yet Not checked yet
Supported networks X, Instagram, Facebook, Google Business Profile, LinkedIn, TikTok, Pinterest, Mastodon, YouTube, Threads, Bluesky Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch
Our review
Pros
  • Free plan supports one brand and six social channels
  • Broad network coverage with calendar, bulk and SmartQ scheduling
  • Zoho CRM, Zoho Desk, Canva and RSS integrations
  • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
  • Advanced adds team and client management plus post approval workflows
  • Automated reports and integrations including Canva, Zapier, and Looker Studio
Cons
  • Free edition does not support post scheduling
  • Most listed plans cover only one brand
  • Support is limited to email and documentation, without 24/7 coverage
  • Free plan is limited to one brand and 20 scheduled posts per month
  • X access on paid plans requires an add-on
  • Unlimited scheduling is subject to the Fair Use Policy
Our verdict

Zoho Social is a social media management platform for businesses, marketing teams and agencies. It brings publishing, scheduling, monitoring, engagement tracking, reporting and collaboration into a web application, mobile apps, Chrome…

Read the review →

Metricool brings social planning, publishing, analytics, and reporting into one platform for creators, social media professionals, businesses, and agencies. Its calendar supports post scheduling and recurring content lists, while a unified…

Read the review →
  1. Zoho SocialSocial Scheduling 8.8Free plan · 15-day trial
  2. MetricoolSocial Scheduling 8.2Free plan

Strengths and trade-offs

  • Zoho Social — where it wins

    • Free plan supports one brand and six social channels
    • Broad network coverage with calendar, bulk and SmartQ scheduling
    • Zoho CRM, Zoho Desk, Canva and RSS integrations

    Where it doesn't

    • Free edition does not support post scheduling
    • Most listed plans cover only one brand
    • Support is limited to email and documentation, without 24/7 coverage

  • Metricool — where it wins

    • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
    • Advanced adds team and client management plus post approval workflows
    • Automated reports and integrations including Canva, Zapier, and Looker Studio

    Where it doesn't

    • Free plan is limited to one brand and 20 scheduled posts per month
    • X access on paid plans requires an add-on
    • Unlimited scheduling is subject to the Fair Use Policy

More comparisons

All social scheduling comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update