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Head-to-head · Social Scheduling

Hootsuite vs Metricool

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Hootsuite #3 in Social Scheduling 9.0/10 14-day trial Free trial✓ 0 of 4 features Visit Hootsuite
Metricool #8 in Social Scheduling 8.2/10 Free plan Free plan✓ 0 of 4 features Visit Metricool

Hootsuite leads on 0 checks, Metricool on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHootsuite · 9.0/10
  • Lowest starting priceMetricool · $20/mo
  • Free planonly Metricool
  • Free trialonly Hootsuite

Hootsuite scores higher on our rubric for social scheduling: 9.0 against 8.2 out of 10; our editors rank them #3 and #8.

Metricool offers free plan; Hootsuite doesn't. Metricool is cheaper to start at $20/mo against $99/mo.

Hootsuite is the better fit for larger teams needing listening and social care. Metricool is the better fit for budget-conscious teams needing analytics and approvals.

  • Hootsuite fits best

    Larger teams needing listening and social care

  • Metricool fits best

    Budget-conscious teams needing analytics and approvals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Hootsuite 9.0/10 Visit ↗ Metricool 8.2/10 Visit ↗
At a glance
Editor score 9.0 8.2
Ranking #3 in Social Scheduling #8 in Social Scheduling
Best for Larger teams needing listening and social care Budget-conscious teams needing analytics and approvals
Pricing model Paid Free plan + paid
Starting price $99/user/mo $20/mo (best)
Free plan — ✓ (best)
Free trial 14 days —
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web Web, iOS, Android, Chrome extension
Support Email, Tickets, Community · 24/7 Docs
Integrations 100+ integrations 12 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Hootsuite 0/4 · Metricool 0/4
Approval workflows Not checked yet Not checked yet
Bulk scheduling Not checked yet Not checked yet
Post queue Not checked yet Not checked yet
Post analytics Not checked yet Not checked yet
Specs
Social profiles Not checked yet Not checked yet
Supported networks Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, Bluesky Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch
Our review
Pros
  • Combines publishing, inbox management, listening and sentiment analysis
  • Advanced adds approval workflows, routing and team collaboration
  • Integrates with 100 services and offers 24/7 support
  • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
  • Advanced adds team and client management plus post approval workflows
  • Automated reports and integrations including Canva, Zapier, and Looker Studio
Cons
  • Standard starts at $99 per user per month with annual billing
  • No free plan is available
  • Standard limits management to 10 social media accounts
  • Free plan is limited to one brand and 20 scheduled posts per month
  • X access on paid plans requires an add-on
  • Unlimited scheduling is subject to the Fair Use Policy
Our verdict

Hootsuite brings social publishing, engagement, analytics and listening into a cloud platform for businesses, agencies and enterprise teams. Its scope suits organizations coordinating several profiles and people, especially those that need…

Read the review →

Metricool brings social planning, publishing, analytics, and reporting into one platform for creators, social media professionals, businesses, and agencies. Its calendar supports post scheduling and recurring content lists, while a unified…

Read the review →
  1. HootsuiteSocial Scheduling 9.014-day trial
  2. MetricoolSocial Scheduling 8.2Free plan

Strengths and trade-offs

  • Hootsuite — where it wins

    • Combines publishing, inbox management, listening and sentiment analysis
    • Advanced adds approval workflows, routing and team collaboration
    • Integrates with 100 services and offers 24/7 support

    Where it doesn't

    • Standard starts at $99 per user per month with annual billing
    • No free plan is available
    • Standard limits management to 10 social media accounts

  • Metricool — where it wins

    • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
    • Advanced adds team and client management plus post approval workflows
    • Automated reports and integrations including Canva, Zapier, and Looker Studio

    Where it doesn't

    • Free plan is limited to one brand and 20 scheduled posts per month
    • X access on paid plans requires an add-on
    • Unlimited scheduling is subject to the Fair Use Policy

More comparisons

All social scheduling comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update