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Head-to-head · Social Scheduling

Later vs Metricool

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Later #5 in Social Scheduling 8.6/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Later
Metricool #8 in Social Scheduling 8.2/10 Free plan Free plan✓ 0 of 4 features Visit Metricool

Later leads on 1 check, Metricool on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLater · 8.6/10
  • Lowest starting priceLater · $18.75/mo
  • Free planboth
  • Free trialonly Later

Later scores higher on our rubric for social scheduling: 8.6 against 8.2 out of 10; our editors rank them #5 and #8.

Later is cheaper to start at $18.75/mo against $20/mo.

Later is the better fit for visual-first creators and small social teams. Metricool is the better fit for budget-conscious teams needing analytics and approvals.

  • Later fits best

    Visual-first creators and small social teams

  • Metricool fits best

    Budget-conscious teams needing analytics and approvals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Later 8.6/10 Visit ↗ Metricool 8.2/10 Visit ↗
At a glance
Editor score 8.6 8.2
Ranking #5 in Social Scheduling #8 in Social Scheduling
Best for Visual-first creators and small social teams Budget-conscious teams needing analytics and approvals
Pricing model Free plan + paid Free plan + paid
Starting price $18.75/mo (best) $20/mo
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android, Chrome extension
Support Email, Live chat, Community, Docs Docs
Integrations 4 integrations 12 integrations
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market
Features Later 0/4 · Metricool 0/4
Approval workflows Not checked yet Not checked yet
Bulk scheduling Not checked yet Not checked yet
Post queue Not checked yet Not checked yet
Post analytics Not checked yet Not checked yet
Specs
Social profiles Not checked yet Not checked yet
Supported networks Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, Snapchat Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch
Our review
Pros
  • Visual calendar, multi-profile scheduling, and auto-publishing
  • Free plan includes limited scheduling and a Link in Bio page
  • Growth and Scale add inbox, approvals, and richer analytics
  • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
  • Advanced adds team and client management plus post approval workflows
  • Automated reports and integrations including Canva, Zapier, and Looker Studio
Cons
  • Free plan limits scheduled posts and analytics
  • Starter is limited to one user and 30 posts per profile monthly
  • Social inbox and approval workflows start on Growth
  • Free plan is limited to one brand and 20 scheduled posts per month
  • X access on paid plans requires an add-on
  • Unlimited scheduling is subject to the Fair Use Policy
Our verdict

Later brings visual planning, scheduling, publishing, analytics, and engagement tools together for creators, social media managers, small teams, agencies, and growing brands. Its visual content calendar and planner are central to the…

Read the review →

Metricool brings social planning, publishing, analytics, and reporting into one platform for creators, social media professionals, businesses, and agencies. Its calendar supports post scheduling and recurring content lists, while a unified…

Read the review →
  1. LaterSocial Scheduling 8.6Free plan · 14-day trial
  2. MetricoolSocial Scheduling 8.2Free plan

Strengths and trade-offs

  • Later — where it wins

    • Visual calendar, multi-profile scheduling, and auto-publishing
    • Free plan includes limited scheduling and a Link in Bio page
    • Growth and Scale add inbox, approvals, and richer analytics

    Where it doesn't

    • Free plan limits scheduled posts and analytics
    • Starter is limited to one user and 30 posts per profile monthly
    • Social inbox and approval workflows start on Growth

  • Metricool — where it wins

    • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
    • Advanced adds team and client management plus post approval workflows
    • Automated reports and integrations including Canva, Zapier, and Looker Studio

    Where it doesn't

    • Free plan is limited to one brand and 20 scheduled posts per month
    • X access on paid plans requires an add-on
    • Unlimited scheduling is subject to the Fair Use Policy
  • Later8.6/10 · Free plan · 14-day trial

    A visual scheduler with a free plan and paid tiers for collaboration, analytics, and listening.

    Visit LaterFull verdict →
  • Metricool8.2/10 · Free plan

    A budget-friendly scheduler that pairs publishing with analytics, inbox, and approvals.

    Visit MetricoolFull verdict →

More comparisons

All social scheduling comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update