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Head-to-head · Social Scheduling

Sprout Social vs Metricool

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Sprout Social #2 in Social Scheduling 9.1/10 30-day trial Free trial✓ 0 of 4 features Visit Sprout Social
Metricool #8 in Social Scheduling 8.2/10 Free plan Free plan✓ 0 of 4 features Visit Metricool

Sprout Social leads on 0 checks, Metricool on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprout Social · 9.1/10
  • Lowest starting priceMetricool · $20/mo
  • Free planonly Metricool
  • Free trialonly Sprout Social

Sprout Social scores higher on our rubric for social scheduling: 9.1 against 8.2 out of 10; our editors rank them #2 and #8.

Metricool offers free plan; Sprout Social doesn't. Metricool is cheaper to start at $20/mo against $79/mo.

Sprout Social is the better fit for mid-market and enterprise social teams. Metricool is the better fit for budget-conscious teams needing analytics and approvals.

  • Sprout Social fits best

    Mid-market and enterprise social teams

  • Metricool fits best

    Budget-conscious teams needing analytics and approvals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sprout Social 9.1/10 Visit ↗ Metricool 8.2/10 Visit ↗
At a glance
Editor score 9.1 8.2
Ranking #2 in Social Scheduling #8 in Social Scheduling
Best for Mid-market and enterprise social teams Budget-conscious teams needing analytics and approvals
Pricing model Paid Free plan + paid
Starting price $79/seat/mo $20/mo (best)
Free plan — ✓ (best)
Free trial 30 days —
Deployment Cloud, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Email, Live chat, Phone, Tickets, Community, Docs Docs
Integrations 20 integrations 12 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Sprout Social 0/4 · Metricool 0/4
Approval workflows Not checked yet Not checked yet
Bulk scheduling Not checked yet Not checked yet
Post queue Not checked yet Not checked yet
Post analytics Not checked yet Not checked yet
Specs
Social profiles Not checked yet Not checked yet
Supported networks X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads, WhatsApp Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch
Our review
Pros
  • Schedules across major networks, with bulk scheduling up to 350 messages
  • Consolidated inbox, approvals, listening and review management
  • Integrates with social networks and tools including Zendesk and Canva
  • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
  • Advanced adds team and client management plus post approval workflows
  • Automated reports and integrations including Canva, Zapier, and Looker Studio
Cons
  • Essentials starts at $79 per seat/month with annual billing
  • No free plan; monthly Essentials costs $99 per seat
  • Advanced workflows and features sit in higher-priced plans
  • Free plan is limited to one brand and 20 scheduled posts per month
  • X access on paid plans requires an add-on
  • Unlimited scheduling is subject to the Fair Use Policy
Our verdict

Sprout Social brings social publishing, engagement and analytics into a shared workspace for organizations managing multiple profiles. Teams can plan content in a collaborative calendar, queue and schedule posts, handle customer messages…

Read the review →

Metricool brings social planning, publishing, analytics, and reporting into one platform for creators, social media professionals, businesses, and agencies. Its calendar supports post scheduling and recurring content lists, while a unified…

Read the review →
  1. Sprout SocialSocial Scheduling 9.130-day trial
  2. MetricoolSocial Scheduling 8.2Free plan

Strengths and trade-offs

  • Sprout Social — where it wins

    • Schedules across major networks, with bulk scheduling up to 350 messages
    • Consolidated inbox, approvals, listening and review management
    • Integrates with social networks and tools including Zendesk and Canva

    Where it doesn't

    • Essentials starts at $79 per seat/month with annual billing
    • No free plan; monthly Essentials costs $99 per seat
    • Advanced workflows and features sit in higher-priced plans

  • Metricool — where it wins

    • Free plan includes one brand, 20 scheduled posts, and 30 days of analytics
    • Advanced adds team and client management plus post approval workflows
    • Automated reports and integrations including Canva, Zapier, and Looker Studio

    Where it doesn't

    • Free plan is limited to one brand and 20 scheduled posts per month
    • X access on paid plans requires an add-on
    • Unlimited scheduling is subject to the Fair Use Policy

More comparisons

All social scheduling comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update