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Head-to-head · Augmented Reality Software

Vuforia Studio vs MAKAR

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Vuforia Studio #2 in Augmented Reality Software 8.2/10 Pricing on request ✓ 0 of 4 features Visit PTC
MAKAR #7 in Augmented Reality Software 6.9/10 From $245 ✓ 3 of 4 features Visit MAKAR

Vuforia Studio leads on 0 checks, MAKAR on 3, and 1 is even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreVuforia Studio · 8.2/10
  • Most featuresMAKAR · 3 of 4

Vuforia Studio scores higher on our rubric for augmented reality software: 8.2 against 6.9 out of 10; our editors rank them #2 and #7.

MAKAR offers webar publishing; Vuforia Studio doesn't publish it. MAKAR offers no-code authoring; Vuforia Studio doesn't publish it. MAKAR offers experience analytics; Vuforia Studio doesn't publish it.

Vuforia Studio is the better fit for enterprises authoring connected AR experiences. MAKAR is the better fit for teams authoring and measuring cross-platform XR.

  • Vuforia Studio fits best

    Enterprises authoring connected AR experiences

  • MAKAR fits best

    Teams authoring and measuring cross-platform XR

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Vuforia Studio 8.2/10 Visit ↗ MAKAR 6.9/10 Visit ↗
At a glance
Editor score 8.2 6.9
Ranking #2 in Augmented Reality Software #7 in Augmented Reality Software
Best for Enterprises authoring connected AR experiences Teams authoring and measuring cross-platform XR
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud, Self-hosted, Mobile Cloud, Desktop, Mobile
Platforms Web, Windows, macOS, iOS, Android Web, Windows, macOS, iOS, Android
Support Tickets, Docs Email, Phone, Docs
Integrations 3 integrations 3 integrations
Built for Enterprise, Mid-market Solo, Small business, Mid-market, Enterprise
Features Vuforia Studio 0/4 · MAKAR 3/4
WebAR publishing Not published ✓ (best)
No-code authoring Not published ✓ (best)
Team collaboration Not published Not published
Experience analytics Not published ✓ (best)
Specs
Tracking methods Not published Image recognition; GPS positioning
Publishing targets Not published Web browsers (Chrome, Firefox, Safari); MAKAR app on mobile; Android and iOS apps via SDK; Windows and macOS editor
Our review
Pros
  • Authors 2D and 3D experiences with multiple tracking target types
  • Connects experiences to live ThingWorx data
  • Supports cloud or on-premises Experience Service deployment
  • Create projects without compiling programs and preview them in real time.
  • Publish WebAR/WebVR, use GPS or image recognition, or add features via mobile SDK.
  • Paid plans include analytics and expand storage and publication quotas by tier.
Cons
  • Pricing requires contacting sales
  • No free plan or trial option
  • Published experiences are delivered through Vuforia View
  • The Free account lasts one month and limits projects, storage, publications and scans.
  • WebAR/WebVR publishing and analytics are unavailable on the Free plan.
  • Paid plans start at $245 per quarter; the quarter-price billing cadence is unspecified.
Our verdict

Vuforia Studio gives industrial teams a web-based visual environment for creating augmented reality experiences from CAD, IoT, 2D, and 3D data. It is aimed at enterprise and mid-market organizations building training, work instructions,…

Read the review →

MAKAR is an AR/VR/MR authoring product for individuals, businesses and schools that need to create and publish XR projects without compiling programs. Its XR Editor supports no-code authoring and real-time preview, while project management…

Read the review →
  1. Vuforia StudioAugmented Reality Software 8.2Pricing on request
  2. MAKARAugmented Reality Software 6.9From $245

Strengths and trade-offs

  • Vuforia Studio — where it wins

    • Authors 2D and 3D experiences with multiple tracking target types
    • Connects experiences to live ThingWorx data
    • Supports cloud or on-premises Experience Service deployment

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan or trial option
    • Published experiences are delivered through Vuforia View
  • MAKAR — where it wins

    • Create projects without compiling programs and preview them in real time.
    • Publish WebAR/WebVR, use GPS or image recognition, or add features via mobile SDK.
    • Paid plans include analytics and expand storage and publication quotas by tier.

    Where it doesn't

    • The Free account lasts one month and limits projects, storage, publications and scans.
    • WebAR/WebVR publishing and analytics are unavailable on the Free plan.
    • Paid plans start at $245 per quarter; the quarter-price billing cadence is unspecified.
  • Vuforia Studio8.2/10 · Pricing on request

    A visual AR authoring tool for enterprise teams connecting experiences to ThingWorx data.

    Visit PTCFull verdict →
  • MAKAR6.9/10 · From $245

    No-code XR authoring with browser publishing, location-based content and engagement analytics.

    Visit MAKARFull verdict →

More comparisons

Guides on augmented reality software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update