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Head-to-head · Augmented Reality Software

Lens Studio vs MAKAR

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Lens Studio #1 in Augmented Reality Software 9.0/10 Free plan Free plan✓ 0 of 4 features Visit Lens Studio
MAKAR #7 in Augmented Reality Software 6.9/10 From $245 ✓ 3 of 4 features Visit MAKAR

Lens Studio leads on 1 check, MAKAR on 3, and 0 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLens Studio · 9.0/10
  • Free planonly Lens Studio
  • Most featuresMAKAR · 3 of 4

Lens Studio scores higher on our rubric for augmented reality software: 9.0 against 6.9 out of 10; our editors rank them #1 and #7.

Lens Studio offers free plan; MAKAR doesn't. MAKAR offers webar publishing; Lens Studio doesn't publish it. MAKAR offers no-code authoring; Lens Studio doesn't publish it. MAKAR offers experience analytics; Lens Studio doesn't publish it.

Lens Studio is the better fit for creators publishing AR effects to Snapchat. MAKAR is the better fit for teams authoring and measuring cross-platform XR.

  • Lens Studio fits best

    Creators publishing AR effects to Snapchat

  • MAKAR fits best

    Teams authoring and measuring cross-platform XR

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Lens Studio 9.0/10 Visit ↗ MAKAR 6.9/10 Visit ↗
At a glance
Editor score 9.0 6.9
Ranking #1 in Augmented Reality Software #7 in Augmented Reality Software
Best for Creators publishing AR effects to Snapchat Teams authoring and measuring cross-platform XR
Pricing model Free Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Desktop Cloud, Desktop, Mobile
Platforms Windows, macOS Web, Windows, macOS, iOS, Android
Support Community, Docs Email, Phone, Docs
Integrations 3 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Lens Studio 0/4 · MAKAR 3/4
WebAR publishing Not published ✓ (best)
No-code authoring Not published ✓ (best)
Team collaboration Not published Not published
Experience analytics Not published ✓ (best)
Specs
Tracking methods Not published Image recognition; GPS positioning
Publishing targets Not published Web browsers (Chrome, Firefox, Safari); MAKAR app on mobile; Android and iOS apps via SDK; Windows and macOS editor
Our review
Pros
  • Visual scene editing plus visual scripting and JavaScript or TypeScript
  • Face, body, image, device, surface, and world tracking
  • Publish to Snapchat, Spectacles, and Camera Kit for mobile or web
  • Create projects without compiling programs and preview them in real time.
  • Publish WebAR/WebVR, use GPS or image recognition, or add features via mobile SDK.
  • Paid plans include analytics and expand storage and publication quotas by tier.
Cons
  • Publishing is centered on Snapchat, Spectacles, and Camera Kit
  • Creation requires a Windows or macOS desktop app
  • Support channels are community and documentation
  • The Free account lasts one month and limits projects, storage, publications and scans.
  • WebAR/WebVR publishing and analytics are unavailable on the Free plan.
  • Paid plans start at $245 per quarter; the quarter-price billing cadence is unspecified.
Our verdict

Lens Studio is Snap’s free desktop platform for creating interactive Lenses and augmented-reality experiences. It suits creators publishing effects to Snapchat, as well as developers and teams building social, mobile, web, or wearable AR…

Read the review →

MAKAR is an AR/VR/MR authoring product for individuals, businesses and schools that need to create and publish XR projects without compiling programs. Its XR Editor supports no-code authoring and real-time preview, while project management…

Read the review →
  1. Lens StudioAugmented Reality Software 9.0Free plan
  2. MAKARAugmented Reality Software 6.9From $245

Strengths and trade-offs

  • Lens Studio — where it wins

    • Visual scene editing plus visual scripting and JavaScript or TypeScript
    • Face, body, image, device, surface, and world tracking
    • Publish to Snapchat, Spectacles, and Camera Kit for mobile or web

    Where it doesn't

    • Publishing is centered on Snapchat, Spectacles, and Camera Kit
    • Creation requires a Windows or macOS desktop app
    • Support channels are community and documentation
  • MAKAR — where it wins

    • Create projects without compiling programs and preview them in real time.
    • Publish WebAR/WebVR, use GPS or image recognition, or add features via mobile SDK.
    • Paid plans include analytics and expand storage and publication quotas by tier.

    Where it doesn't

    • The Free account lasts one month and limits projects, storage, publications and scans.
    • WebAR/WebVR publishing and analytics are unavailable on the Free plan.
    • Paid plans start at $245 per quarter; the quarter-price billing cadence is unspecified.
  • Lens Studio9.0/10 · Free plan

    A visual AR editor with tracking, scripting, AI tools, and publishing across Snap destinations.

    Visit Lens StudioFull verdict →
  • MAKAR6.9/10 · From $245

    No-code XR authoring with browser publishing, location-based content and engagement analytics.

    Visit MAKARFull verdict →

More comparisons

Guides on augmented reality software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update