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Head-to-head · Ecommerce Analytics Software

Triple Whale vs PayHelm

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Triple Whale #4 in Ecommerce Analytics Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale
PayHelm #17 in Ecommerce Analytics Software 7.2/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit PayHelm

Triple Whale leads on 0 checks, PayHelm on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTriple Whale · 8.8/10
  • Free planboth
  • Free trialonly PayHelm
  • Most featuresPayHelm · 4 of 4

Triple Whale scores higher on our rubric for ecommerce analytics software: 8.8 against 7.2 out of 10; our editors rank them #4 and #17.

Triple Whale is the better fit for broad ecommerce analytics on a free plan. PayHelm is the better fit for budget-conscious stores needing broad reporting.

  • Triple Whale fits best

    Broad ecommerce analytics on a free plan

  • PayHelm fits best

    Budget-conscious stores needing broad reporting

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Side by side

Feature Triple Whale 8.8/10 Visit ↗ PayHelm 7.2/10 Visit ↗
At a glance
Editor score 8.8 7.2
Ranking #4 in Ecommerce Analytics Software #17 in Ecommerce Analytics Software
Best for Broad ecommerce analytics on a free plan Budget-conscious stores needing broad reporting
Pricing model Free plan + paid Free plan + paid
Starting price — $20/user/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email, Live chat, Docs
Compliance SOC 2, SSO/SAML SOC 2
Integrations 60+ integrations 180+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Triple Whale 0/4 · PayHelm 4/4
Marketing attribution Not checked yet ✓ (best)
Profitability reporting Not checked yet ✓ (best)
Customer cohorts Not checked yet ✓ (best)
Product margin tracking Not checked yet ✓ (best)
Specs
Storefront platforms Not checked yet Shopify, BigCommerce, WooCommerce, Magento, Wix
Data retention Not checked yet 12 months
Data refresh frequency Not checked yet Realtime
Our review
Pros
  • Free plan includes real-time data, attribution, AI tools, and 12 months of history
  • Covers attribution, profitability, inventory, retention, and product analytics
  • Supports web, mobile, API, and commerce, advertising, and messaging integrations
  • Free plan includes 300+ metrics and 10 users
  • Unifies store, marketplace, advertising, payment, and customer data
  • Real-time reporting across web, mobile, and API
Cons
  • Paid pricing varies by annual GMV and selected package
  • Advanced measurement features are reserved for Enterprise
  • Its broad feature set may exceed the needs of narrow analytics teams
  • Paid plans add cost per user or based on sales volume
  • Advanced capabilities are concentrated in higher-tier plans
  • Enterprise features are aimed at larger commerce teams
Our verdict

Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, profit, inventory, and…

Read the review →

PayHelm is an ecommerce analytics platform for online retailers, agencies, and larger commerce teams. It brings store, marketplace, advertising, payment, fulfillment, and marketing data into unified dashboards and reports. Its coverage…

Read the review →
  1. Triple WhaleEcommerce Analytics Software 8.8Free plan
  2. PayHelmEcommerce Analytics Software 7.2Free plan · 14-day trial

Strengths and trade-offs

  • Triple Whale — where it wins

    • Free plan includes real-time data, attribution, AI tools, and 12 months of history
    • Covers attribution, profitability, inventory, retention, and product analytics
    • Supports web, mobile, API, and commerce, advertising, and messaging integrations

    Where it doesn't

    • Paid pricing varies by annual GMV and selected package
    • Advanced measurement features are reserved for Enterprise
    • Its broad feature set may exceed the needs of narrow analytics teams

  • PayHelm — where it wins

    • Free plan includes 300+ metrics and 10 users
    • Unifies store, marketplace, advertising, payment, and customer data
    • Real-time reporting across web, mobile, and API

    Where it doesn't

    • Paid plans add cost per user or based on sales volume
    • Advanced capabilities are concentrated in higher-tier plans
    • Enterprise features are aimed at larger commerce teams

More comparisons

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update