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Head-to-head · Ecommerce Analytics Software

Triple Whale vs Helium 10

  • Updated Nov 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Triple Whale #3 in Ecommerce Analytics Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale
Helium 10 #9 in Ecommerce Analytics Software 7.9/10 Free plan Free plan✓ 3 of 4 features Visit Helium 10

Triple Whale leads on 0 checks, Helium 10 on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTriple Whale · 8.8/10
  • Free planboth
  • Most featuresHelium 10 · 3 of 4

Triple Whale scores higher on our rubric for ecommerce analytics software: 8.8 against 7.9 out of 10; our editors rank them #3 and #9.

Triple Whale is the better fit for broad ecommerce analytics on a free plan. Helium 10 is the better fit for all-in-one Amazon seller analytics.

  • Triple Whale fits best

    Broad ecommerce analytics on a free plan

  • Helium 10 fits best

    All-in-one Amazon seller analytics

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Side by side

Feature Triple Whale 8.8/10 Visit ↗ Helium 10 7.9/10 Visit ↗
At a glance
Editor score 8.8 7.9
Ranking #3 in Ecommerce Analytics Software #9 in Ecommerce Analytics Software
Best for Broad ecommerce analytics on a free plan All-in-one Amazon seller analytics
Pricing model Free plan + paid Free plan + paid
Starting price — $99/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Docs Email, Tickets, Docs
Integrations 60+ integrations 4 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Triple Whale 0/4 · Helium 10 3/4
Marketing attribution Not checked yet ✓ (best)
Profitability reporting Not checked yet ✓ (best)
Customer cohorts Not checked yet Not checked yet
Product margin tracking Not checked yet ✓ (best)
Specs
Storefront platforms Not checked yet Amazon, Walmart, TikTok Shop
Data retention Not checked yet Not checked yet
Data refresh frequency Not checked yet Not checked yet
Our review
Pros
  • Free plan includes real-time data, attribution, AI tools, and 12 months of history
  • Covers attribution, profitability, inventory, retention, and product analytics
  • Supports web, mobile, API, and commerce, advertising, and messaging integrations
  • Covers research, listings, advertising, inventory, and profitability
  • Tracks revenue, costs, profit, margins, orders, and product performance
  • Supports Amazon, Walmart, TikTok Shop, and Amazon MCF
Cons
  • Paid pricing varies by annual GMV and selected package
  • Advanced measurement features are reserved for Enterprise
  • Its broad feature set may exceed the needs of narrow analytics teams
  • Free access is limited across marketplace tools and the Chrome Extension
  • Advanced automation and reporting require higher-priced plans
  • MCP data refreshes periodically rather than continuously
Our verdict

Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, profit, inventory, and…

Read the review →

Helium 10 is ecommerce analytics and operations software for sellers and brands working across Amazon, Walmart, and TikTok Shop. It brings product and keyword research, listing creation and optimization, advertising management, inventory…

Read the review →
  1. Triple WhaleEcommerce Analytics Software 8.8Free plan
  2. Helium 10Ecommerce Analytics Software 7.9Free plan

Strengths and trade-offs

  • Triple Whale — where it wins

    • Free plan includes real-time data, attribution, AI tools, and 12 months of history
    • Covers attribution, profitability, inventory, retention, and product analytics
    • Supports web, mobile, API, and commerce, advertising, and messaging integrations

    Where it doesn't

    • Paid pricing varies by annual GMV and selected package
    • Advanced measurement features are reserved for Enterprise
    • Its broad feature set may exceed the needs of narrow analytics teams

  • Helium 10 — where it wins

    • Covers research, listings, advertising, inventory, and profitability
    • Tracks revenue, costs, profit, margins, orders, and product performance
    • Supports Amazon, Walmart, TikTok Shop, and Amazon MCF

    Where it doesn't

    • Free access is limited across marketplace tools and the Chrome Extension
    • Advanced automation and reporting require higher-priced plans
    • MCP data refreshes periodically rather than continuously

More comparisons

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update