Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Social CRM Tools

Sprout Social vs Scrollmark

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Sprout Social #1 in Social CRM Tools 9.2/10 30-day trial Free trial✓ 1 of 3 features Visit Sprout Social
Scrollmark #8 in Social CRM Tools 7.3/10 Pricing on request ✓ 2 of 3 features Book a demo

Sprout Social leads on 0 checks, Scrollmark on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprout Social · 9.2/10
  • Free trialonly Sprout Social
  • Most featuresScrollmark · 2 of 3

Sprout Social scores higher on our rubric for social crm tools: 9.2 against 7.3 out of 10; our editors rank them #1 and #8.

Sprout Social is the better fit for teams needing mature social engagement and care. Scrollmark is the better fit for mid-market and enterprise teams capturing social leads.

  • Sprout Social fits best

    Teams needing mature social engagement and care

  • Scrollmark fits best

    Mid-market and enterprise teams capturing social leads

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sprout Social 9.2/10 Visit ↗ Scrollmark 7.3/10 Visit ↗
At a glance
Editor score 9.2 7.3
Ranking #1 in Social CRM Tools #8 in Social CRM Tools
Best for Teams needing mature social engagement and care Mid-market and enterprise teams capturing social leads
Pricing model Paid Paid
Starting price $79/seat/mo Pricing on request
Free plan — Not checked yet
Free trial 30 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Tickets, Community, Docs Email
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Sprout Social 1/3 · Scrollmark 2/3
Unified social inbox ✓ ✓
Social lead capture Not checked yet ✓ (best)
Mobile apps Not checked yet Not checked yet
Specs
Social channels Not checked yet Facebook, Instagram, TikTok, Twitter
Contact limit Not checked yet Not checked yet
Workflow automation Not checked yet Advanced
Our review
Pros
  • Consolidates social messages, customer care, and review management.
  • Supports publishing and scheduling across many networks.
  • Adds approval workflows, reporting, and listening tools.
  • Captures email, phone, and birthday details from comments and direct messages
  • Uses social engagement signals for segmentation and journey triggers
  • Syncs social handles, intent, and sentiment to CRM or CDP systems
Cons
  • Essentials is limited to five social profiles.
  • Standard, Professional, and Advanced carry steep per-seat prices.
  • Enterprise pricing is tailored rather than listed as a fixed price.
  • Prospects must book a demo rather than select a published subscription plan
  • CRM and CDP connections rely on integrations or webhooks
  • The listed features do not explain how the social inbox workflow works
Our verdict

Sprout Social brings social publishing, scheduling, engagement, listening, reviews, and analytics together for organizations managing several social channels. Its consolidated inbox and collaboration workflows make it relevant to teams…

Read the review →

Scrollmark connects social activity with customer profiles, capturing follows, comments, direct messages, contact details, preferences, sentiment, and behavior. It is aimed at brands and teams managing social engagement, including…

Read the review →
  1. Sprout SocialSocial CRM Tools 9.230-day trial
  2. ScrollmarkSocial CRM Tools 7.3Pricing on request

Strengths and trade-offs

  • Sprout Social — where it wins

    • Consolidates social messages, customer care, and review management.
    • Supports publishing and scheduling across many networks.
    • Adds approval workflows, reporting, and listening tools.

    Where it doesn't

    • Essentials is limited to five social profiles.
    • Standard, Professional, and Advanced carry steep per-seat prices.
    • Enterprise pricing is tailored rather than listed as a fixed price.

  • Scrollmark — where it wins

    • Captures email, phone, and birthday details from comments and direct messages
    • Uses social engagement signals for segmentation and journey triggers
    • Syncs social handles, intent, and sentiment to CRM or CDP systems

    Where it doesn't

    • Prospects must book a demo rather than select a published subscription plan
    • CRM and CDP connections rely on integrations or webhooks
    • The listed features do not explain how the social inbox workflow works

More comparisons

All social CRM tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update