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Head-to-head · Social Media Monitoring & Listening Software

Sprout Social vs Brand24

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Sprout Social #4 in Social Media Monitoring & Listening Software 9.0/10 30-day trial Free trial✓ 0 of 2 features Visit Sprout Social
Brand24 #6 in Social Media Monitoring & Listening Software 8.6/10 14-day trial Free trial✓ 1 of 2 features Visit Brand24

Sprout Social leads on 1 check, Brand24 on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprout Social · 9.0/10
  • Lowest starting priceSprout Social · $79/seat/mo
  • Free trialboth
  • Most featuresBrand24 · 1 of 2

Sprout Social scores higher on our rubric for social media monitoring & listening software: 9.0 against 8.6 out of 10; our editors rank them #4 and #6.

Sprout Social is cheaper to start at $79/mo against $199/mo.

Sprout Social is the better fit for teams needing listening plus publishing. Brand24 is the better fit for broad AI-powered mention analytics.

  • Sprout Social fits best

    Teams needing listening plus publishing

  • Brand24 fits best

    Broad AI-powered mention analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sprout Social 9.0/10 Visit ↗ Brand24 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #4 in Social Media Monitoring & Listening Software #6 in Social Media Monitoring & Listening Software
Best for Teams needing listening plus publishing Broad AI-powered mention analytics
Pricing model Paid Paid
Starting price $79/seat/mo (best) $199/mo
Free plan — —
Free trial 30 days 14 days
Free trial length 30 days · no card needed 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 20 integrations 2 integrations
Features Sprout Social 0/2 · Brand24 1/2
Real-time alerts Not checked yet Not checked yet
Sentiment analysis Not checked yet ✓ (best)
Specs
Networks supported Not checked yet Not checked yet
Monitored keywords Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Report export formats Not checked yet Not checked yet
Users included Not checked yet Not checked yet
Our review
Pros
  • Listening, publishing, inbox and review management in one suite
  • Approval workflows, calendars and bulk scheduling support team operations
  • Integrations span major social networks plus Zendesk, Canva and Dropbox
  • Tracks mentions across social, news, blogs, forums, podcasts, and reviews
  • Combines sentiment, reach, engagement, trends, and competitor comparisons
  • Provides storm alerts plus PDF, Excel, and PowerPoint reporting
Cons
  • Essentials supports up to 5 social profiles
  • Listening and collaboration features start at higher-priced tiers
  • Support is not available 24/7
  • Entry pricing starts at $199 per month with annual billing
  • Individual includes only 3 keywords and 2K mentions per month
  • Projects start with up to 30 days of historical data
Our verdict

Sprout Social is a cloud-based platform for organizations managing social content, conversations and performance across multiple networks. It combines publishing and scheduling, a collaborative content calendar, consolidated messaging,…

Read the review →

Brand24 monitors public online mentions of brands, products, keywords, and hashtags across social networks, news sites, blogs, forums, podcasts, videos, reviews, and other web sources. Its audience includes marketing, public relations,…

Read the review →
  1. Sprout SocialSocial Media Monitoring & Listening Software 9.030-day trial
  2. Brand24Social Media Monitoring & Listening Software 8.614-day trial

Strengths and trade-offs

  • Sprout Social — where it wins

    • Listening, publishing, inbox and review management in one suite
    • Approval workflows, calendars and bulk scheduling support team operations
    • Integrations span major social networks plus Zendesk, Canva and Dropbox

    Where it doesn't

    • Essentials supports up to 5 social profiles
    • Listening and collaboration features start at higher-priced tiers
    • Support is not available 24/7

  • Brand24 — where it wins

    • Tracks mentions across social, news, blogs, forums, podcasts, and reviews
    • Combines sentiment, reach, engagement, trends, and competitor comparisons
    • Provides storm alerts plus PDF, Excel, and PowerPoint reporting

    Where it doesn't

    • Entry pricing starts at $199 per month with annual billing
    • Individual includes only 3 keywords and 2K mentions per month
    • Projects start with up to 30 days of historical data

More comparisons

All social media monitoring & listening software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update