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Head-to-head · Social Media Monitoring & Listening Software

Sprout Social vs Mentionlytics

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Sprout Social #4 in Social Media Monitoring & Listening Software 9.0/10 From $79/user/mo (annual) · 30-day trial ✓ 0 of 2 features Visit Sprout Social
Mentionlytics #8 in Social Media Monitoring & Listening Software 8.4/10 From $69/mo (annual) · 14-day trial ✓ 1 of 2 features Visit Mentionlytics

Sprout Social leads on 0 checks, Mentionlytics on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprout Social · 9.0/10
  • Most featuresMentionlytics · 1 of 2

Sprout Social scores higher on our rubric for social media monitoring & listening software: 9.0 against 8.4 out of 10; our editors rank them #4 and #8.

Sprout Social is the better fit for teams needing listening plus publishing. Mentionlytics is the better fit for affordable full-web listening.

  • Sprout Social fits best

    Teams needing listening plus publishing

  • Mentionlytics fits best

    Affordable full-web listening

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Sprout Social 9.0/10 Visit ↗ Mentionlytics 8.4/10 Visit ↗
At a glance
Editor score 9.0 8.4
Ranking #4 in Social Media Monitoring & Listening Software #8 in Social Media Monitoring & Listening Software
Best for Teams needing listening plus publishing Affordable full-web listening
Pricing model Paid Paid
Starting price From $79/user/mo (annual) · 30-day trial $69/mo
Free plan — —
Free trial — —
Free trial length 30 days · no card needed 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 20 integrations 5 integrations
Features Sprout Social 0/2 · Mentionlytics 1/2
Real-time alerts Not checked yet Not checked yet
Sentiment analysis Not checked yet ✓ (best)
Specs
Networks supported Not checked yet Not checked yet
Monitored keywords Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Report export formats Not checked yet Not checked yet
Users included Not checked yet Not checked yet
Our review
Pros
  • Listening, publishing, inbox and review management in one suite
  • Approval workflows, calendars and bulk scheduling support team operations
  • Integrations span major social networks plus Zendesk, Canva and Dropbox
  • Monitors social networks plus news, blogs, forums, reviews, and websites
  • Includes sentiment and emotion analysis, AI clustering, and an AI advisor
  • Offers an API, dashboards, alerts, and Slack and Hootsuite integrations
Cons
  • Essentials supports up to 5 social profiles
  • Listening and collaboration features start at higher-priced tiers
  • Support is not available 24/7
  • Basic limits monitoring to 3 keyword rules and 5,000 monthly mentions
  • Basic updates arrive every 12 hours; continuous updates start with Advanced
  • Annual plan pricing rises from $69 to $1,299 per month across the tiers
Our verdict

Sprout Social is a cloud-based platform for organizations managing social content, conversations and performance across multiple networks. It combines publishing and scheduling, a collaborative content calendar, consolidated messaging,…

Read the review →

Mentionlytics tracks brand and topic mentions across social networks and broader web sources, including news, blogs, forums, reviews, and websites. It is aimed at businesses, agencies, and enterprises monitoring reputation, campaigns,…

Read the review →
  1. Sprout SocialSocial Media Monitoring & Listening Software 9.0From $79/user/mo (annual) · 30-day trial
  2. MentionlyticsSocial Media Monitoring & Listening Software 8.4From $69/mo (annual) · 14-day trial

Strengths and trade-offs

  • Sprout Social — where it wins

    • Listening, publishing, inbox and review management in one suite
    • Approval workflows, calendars and bulk scheduling support team operations
    • Integrations span major social networks plus Zendesk, Canva and Dropbox

    Where it doesn't

    • Essentials supports up to 5 social profiles
    • Listening and collaboration features start at higher-priced tiers
    • Support is not available 24/7

  • Mentionlytics — where it wins

    • Monitors social networks plus news, blogs, forums, reviews, and websites
    • Includes sentiment and emotion analysis, AI clustering, and an AI advisor
    • Offers an API, dashboards, alerts, and Slack and Hootsuite integrations

    Where it doesn't

    • Basic limits monitoring to 3 keyword rules and 5,000 monthly mentions
    • Basic updates arrive every 12 hours; continuous updates start with Advanced
    • Annual plan pricing rises from $69 to $1,299 per month across the tiers
  • Sprout Social9.0/10 · From $79/user/mo (annual) · 30-day trial

    A broad social suite pairing listening, publishing, engagement and workflow tools.

    Visit Sprout SocialFull verdict →
  • Mentionlytics8.4/10 · From $69/mo (annual) · 14-day trial

    Broad social and web listening with AI insights, from $69 per month billed annually.

    Visit MentionlyticsFull verdict →

More comparisons

All social media monitoring & listening software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update