Brandwatch Consumer Intelligence vs Brand24

Brandwatch Consumer Intelligence9.4Visit Brand248.6Visit

Higher score Brandwatch Consumer Intelligence #1 in Social Media Monitoring & Listening Software 9.4/10 Pricing on request ✓ 1 of 2 features Visit Brandwatch

vs

Brand24 #6 in Social Media Monitoring & Listening Software 8.6/10 14-day trial Free trial✓ 1 of 2 features Visit Brand24

• Brandwatch Consumer Intelligence fits best

  Enterprise-scale consumer intelligence

• Brand24 fits best

  Broad AI-powered mention analytics

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Side by side

Feature	Brandwatch Consumer Intelligence 9.4/10 Visit ↗	Brand24 8.6/10 Visit ↗
At a glance
Editor score	9.4	8.6
Ranking	#1 in Social Media Monitoring & Listening Software	#6 in Social Media Monitoring & Listening Software
Best for	Enterprise-scale consumer intelligence	Broad AI-powered mention analytics
Pricing model	Paid	Paid
Starting price	Pricing on request	$199/mo
Free plan	Not checked yet	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	17+ integrations	2 integrations
Features Brandwatch Consumer Intelligence 1/2 · Brand24 1/2
Real-time alerts	Not checked yet	Not checked yet
Sentiment analysis	✓	✓
Specs
Networks supported	Not checked yet	Not checked yet
Monitored keywords	Not checked yet	Not checked yet
Historical data	Not checked yet	Not checked yet
Report export formats	Not checked yet	Not checked yet
Users included	Not checked yet	Not checked yet
Our review
Pros	Collects data from social, news, forums, blogs, reviews, and video sites Combines sentiment, entity recognition, topic analysis, and custom classifiers Can analyze uploaded support tickets, call logs, and survey text alongside online data	Tracks mentions across social, news, blogs, forums, podcasts, and reviews Combines sentiment, reach, engagement, trends, and competitor comparisons Provides storm alerts plus PDF, Excel, and PowerPoint reporting
Cons	Pricing requires contacting sales rather than choosing a published plan Its breadth may exceed the needs of teams seeking a narrow monitoring tool Support channels listed are community and documentation	Entry pricing starts at $199 per month with annual billing Individual includes only 3 keywords and 2K mentions per month Projects start with up to 30 days of historical data
Our verdict	Brandwatch Consumer Intelligence is a web and API platform for researchers, marketers, and mid-market or enterprise teams that need to analyze online conversations and market trends. It collects data from social networks, news, forums,… Read the review →	Brand24 monitors public online mentions of brands, products, keywords, and hashtags across social networks, news sites, blogs, forums, podcasts, videos, reviews, and other web sources. Its audience includes marketing, public relations,… Read the review →

Strengths and trade-offs

• Brandwatch Consumer Intelligence — where it wins

  • Collects data from social, news, forums, blogs, reviews, and video sites
  • Combines sentiment, entity recognition, topic analysis, and custom classifiers
  • Can analyze uploaded support tickets, call logs, and survey text alongside online data

  Where it doesn't

  • Pricing requires contacting sales rather than choosing a published plan
  • Its breadth may exceed the needs of teams seeking a narrow monitoring tool
  • Support channels listed are community and documentation

• Brand24 — where it wins

  • Tracks mentions across social, news, blogs, forums, podcasts, and reviews
  • Combines sentiment, reach, engagement, trends, and competitor comparisons
  • Provides storm alerts plus PDF, Excel, and PowerPoint reporting

  Where it doesn't

  • Entry pricing starts at $199 per month with annual billing
  • Individual includes only 3 keywords and 2K mentions per month
  • Projects start with up to 30 days of historical data

• Brandwatch Consumer Intelligence9.4/10 · Pricing on request

  A broad listening and consumer research platform for organizations analyzing conversations at scale.

  Visit BrandwatchFull verdict →
• Brand248.6/10 · 14-day trial

  AI-powered monitoring with broad coverage, reporting, and real-time alerts.

  Visit Brand24Full verdict →