Sprinklr Insights vs Brand24

Sprinklr Insights9.2Visit Brand248.6Visit

Higher score Sprinklr Insights #3 in Social Media Monitoring & Listening Software 9.2/10 Pricing on request ✓ 1 of 2 features Visit site

vs

Brand24 #6 in Social Media Monitoring & Listening Software 8.6/10 14-day trial Free trial✓ 1 of 2 features Visit Brand24

• Sprinklr Insights fits best

  Enterprise omnichannel insights

• Brand24 fits best

  Broad AI-powered mention analytics

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Side by side

Feature	Sprinklr Insights 9.2/10 Visit ↗	Brand24 8.6/10 Visit ↗
At a glance
Editor score	9.2	8.6
Ranking	#3 in Social Media Monitoring & Listening Software	#6 in Social Media Monitoring & Listening Software
Best for	Enterprise omnichannel insights	Broad AI-powered mention analytics
Pricing model	Paid	Paid
Starting price	Pricing on request	$199/mo
Free plan	Not checked yet	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	100+ integrations	2 integrations
Features Sprinklr Insights 1/2 · Brand24 1/2
Real-time alerts	Not checked yet	Not checked yet
Sentiment analysis	✓	✓
Specs
Networks supported	Not checked yet	Not checked yet
Monitored keywords	Not checked yet	Not checked yet
Historical data	Not checked yet	Not checked yet
Report export formats	Not checked yet	Not checked yet
Users included	Not checked yet	Not checked yet
Our review
Pros	Monitors social signals across more than 30 channels Combines sentiment, emotion, urgency, and intent analysis Adds crisis alerts, visual monitoring, and AI-generated summaries	Tracks mentions across social, news, blogs, forums, podcasts, and reviews Combines sentiment, reach, engagement, trends, and competitor comparisons Provides storm alerts plus PDF, Excel, and PowerPoint reporting
Cons	Pricing requires a sales conversation instead of published plans Documentation is the stated support channel Retention terms are contracted entitlements that vary by agreement	Entry pricing starts at $199 per month with annual billing Individual includes only 3 keywords and 2K mentions per month Projects start with up to 30 days of historical data
Our verdict	Sprinklr Insights is a cloud consumer intelligence platform for enterprise and mid-market organizations. It brings together social listening, brand and keyword monitoring, competitive intelligence, crisis management, voice-of-the-customer… Read the review →	Brand24 monitors public online mentions of brands, products, keywords, and hashtags across social networks, news sites, blogs, forums, podcasts, videos, reviews, and other web sources. Its audience includes marketing, public relations,… Read the review →

Strengths and trade-offs

• Sprinklr Insights — where it wins

  • Monitors social signals across more than 30 channels
  • Combines sentiment, emotion, urgency, and intent analysis
  • Adds crisis alerts, visual monitoring, and AI-generated summaries

  Where it doesn't

  • Pricing requires a sales conversation instead of published plans
  • Documentation is the stated support channel
  • Retention terms are contracted entitlements that vary by agreement

• Brand24 — where it wins

  • Tracks mentions across social, news, blogs, forums, podcasts, and reviews
  • Combines sentiment, reach, engagement, trends, and competitor comparisons
  • Provides storm alerts plus PDF, Excel, and PowerPoint reporting

  Where it doesn't

  • Entry pricing starts at $199 per month with annual billing
  • Individual includes only 3 keywords and 2K mentions per month
  • Projects start with up to 30 days of historical data

• Sprinklr Insights9.2/10 · Pricing on request

  Enterprise listening with broad channel coverage, advanced analysis, and crisis monitoring.

  Visit siteFull verdict →
• Brand248.6/10 · 14-day trial

  AI-powered monitoring with broad coverage, reporting, and real-time alerts.

  Visit Brand24Full verdict →