Simpli.fi vs Purple WiFi

Simpli.fi7.0Visit Purple WiFi7.0Visit

Simpli.fi #6 in Location-Based Marketing Software 7.0/10 Pricing on request ✓ 0 of 2 features Visit Simpli.fi

vs

Purple WiFi #8 in Location-Based Marketing Software 7.0/10 Free plan · 30-day trial Free plan✓ 2 of 2 features Visit Purple WiFi

• Simpli.fi fits best

  Teams buying geotargeted programmatic advertising

• Purple WiFi fits best

  Venues seeking low-cost WiFi capture and analytics

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Side by side

Feature	Simpli.fi 7.0/10 Visit ↗	Purple WiFi 7.0/10 Visit ↗
At a glance
Editor score	7.0	7.0
Ranking	#6 in Location-Based Marketing Software	#8 in Location-Based Marketing Software
Best for	Teams buying geotargeted programmatic advertising	Venues seeking low-cost WiFi capture and analytics
Pricing model	Paid	Free plan + paid
Starting price	Not published	Not published
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Simpli.fi 0/2 · Purple WiFi 2/2
Geofencing	Not published	✓ (best)
Audience segments	Not published	✓ (best)
Specs
Campaign activation	Not published	Email_sms
Location measurement	Not published	Foot_traffic
Supported ad channels	Not published	email
Location data sources	Not published	WiFi access points, sensors
Our review
Pros	Geographic, geofencing and location targeting across campaigns Display, video, connected TV, audio and native ad formats Automated optimization with conversion and post-impression tracking	Free Connect includes a secure captive portal and branded splash pages Tracks footfall, dwell time, visit frequency and movement between zones Connects with CRM, marketing and data tools through integrations and APIs
Cons	Custom pricing requires contacting sales Web-only access may not suit teams seeking native applications Focuses on activation rather than stated store-visit measurement	Capture and Engage pricing is quote-based The 30-day trial applies to Capture and Engage Campaign activation is focused on email
Our verdict	Simpli.fi is a cloud-based programmatic advertising platform for agencies, brands and media companies. It brings campaign planning, audience targeting, media buying, optimization, reporting and client-account workflow into one web… Read the review →	Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs,… Read the review →

Strengths and trade-offs

• Simpli.fi — where it wins

  • Geographic, geofencing and location targeting across campaigns
  • Display, video, connected TV, audio and native ad formats
  • Automated optimization with conversion and post-impression tracking

  Where it doesn't

  • Custom pricing requires contacting sales
  • Web-only access may not suit teams seeking native applications
  • Focuses on activation rather than stated store-visit measurement

• Purple WiFi — where it wins

  • Free Connect includes a secure captive portal and branded splash pages
  • Tracks footfall, dwell time, visit frequency and movement between zones
  • Connects with CRM, marketing and data tools through integrations and APIs

  Where it doesn't

  • Capture and Engage pricing is quote-based
  • The 30-day trial applies to Capture and Engage
  • Campaign activation is focused on email

• Simpli.fi7.0/10 · Pricing on request

  A cloud platform for geotargeted, cross-channel programmatic campaign management.

  Visit Simpli.fiFull verdict →
• Purple WiFi7.0/10 · Free plan · 30-day trial

  Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades.

  Visit Purple WiFiFull verdict →