Cloud4Wi vs Purple WiFi

Cloud4Wi7.7Visit Purple WiFi7.0Visit

Higher score Cloud4Wi #4 in Location-Based Marketing Software 7.7/10 From $200/mo (annual) · 30-day trial ✓ 2 of 2 features Visit Cloud4Wi

vs

Purple WiFi #8 in Location-Based Marketing Software 7.0/10 Free plan · 30-day trial Free plan✓ 2 of 2 features Visit Purple WiFi

• Cloud4Wi fits best

  Businesses using WiFi and geofences for campaigns

• Purple WiFi fits best

  Venues seeking low-cost WiFi capture and analytics

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Side by side

Feature	Cloud4Wi 7.7/10 Visit ↗	Purple WiFi 7.0/10 Visit ↗
At a glance
Editor score	7.7	7.0
Ranking	#4 in Location-Based Marketing Software	#8 in Location-Based Marketing Software
Best for	Businesses using WiFi and geofences for campaigns	Venues seeking low-cost WiFi capture and analytics
Pricing model	Paid	Free plan + paid
Starting price	$200/mo	Not published
Free plan	—	✓ (best)
Free trial	—	—
Free trial length	30 days · no card needed	30 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Compliance	SOC 2, GDPR, SSO/SAML	ISO 27001, GDPR, SSO/SAML
Integrations	50+ integrations	400+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Cloud4Wi 2/2 · Purple WiFi 2/2
Geofencing	✓	✓
Audience segments	✓	✓
Specs
Campaign activation	Email_sms	Email_sms
Location measurement	Foot_traffic	Foot_traffic
Supported ad channels	email, sms	email
Location data sources	WiFi access points, Location SDK, geofences	WiFi access points, sensors
Our review
Pros	Combines WiFi capture, geofences and location analytics Triggers email and SMS campaigns from segmented audiences Offers APIs, mobile SDKs and 50+ connectors	Free Connect includes a secure captive portal and branded splash pages Tracks footfall, dwell time, visit frequency and movement between zones Connects with CRM, marketing and data tools through integrations and APIs
Cons	Professional starts at $200 per month with annual billing No free plan; the trial lasts 30 days Email and SMS are the listed campaign channels	Capture and Engage pricing is quote-based The 30-day trial applies to Capture and Engage Campaign activation is focused on email
Our verdict	Cloud4Wi connects guest WiFi and location activity with marketing campaigns for organizations operating physical locations. Its branded captive portals and Passpoint connectivity support WiFi engagement, while geofences can track enter,… Read the review →	Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs,… Read the review →

Strengths and trade-offs

• Cloud4Wi — where it wins

  • Combines WiFi capture, geofences and location analytics
  • Triggers email and SMS campaigns from segmented audiences
  • Offers APIs, mobile SDKs and 50+ connectors

  Where it doesn't

  • Professional starts at $200 per month with annual billing
  • No free plan; the trial lasts 30 days
  • Email and SMS are the listed campaign channels

• Purple WiFi — where it wins

  • Free Connect includes a secure captive portal and branded splash pages
  • Tracks footfall, dwell time, visit frequency and movement between zones
  • Connects with CRM, marketing and data tools through integrations and APIs

  Where it doesn't

  • Capture and Engage pricing is quote-based
  • The 30-day trial applies to Capture and Engage
  • Campaign activation is focused on email

• Cloud4Wi7.7/10 · From $200/mo (annual) · 30-day trial

  Connect guest WiFi and geofence activity to segmented email and SMS campaigns.

  Visit Cloud4WiFull verdict →
• Purple WiFi7.0/10 · Free plan · 30-day trial

  Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades.

  Visit Purple WiFiFull verdict →