Purple WiFi
Purple WiFi: Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades. Ranked #11 of 16 in Location-Based Marketing Software by our editors (8.1/10); pricing: Free plan · 30-day trial; best for venues seeking low-cost WiFi capture and analytics.
At a glance
- Editor score8.1 / 10
- PricingFree plan · 30-day trial
- Best forVenues seeking low-cost WiFi capture and analytics
- Free planYes
- GeofencingYes
- Founded2012 · Annie Kenney Mill, Hudson Street, Chadderton, Oldham, England, OL9 7FQ, United Kingdom
- Facts checked24 Sep 2026
Where it wins
- Free Connect includes a secure captive portal and branded splash pages
- Tracks footfall, dwell time, visit frequency and movement between zones
- Connects with CRM, marketing and data tools through integrations and APIs
Where it doesn't
- Capture and Engage pricing is quote-based
- The 30-day trial applies to Capture and Engage
- Campaign activation is focused on email
Our verdict on Purple WiFi
Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs, healthcare providers and public-sector venues. The service overlays existing access points, making it relevant to organizations that want location-based insights alongside guest connectivity rather than a standalone campaign tool.
Connect is the free plan, with a secure captive portal, branded splash pages in 25 supported languages, network analytics, and speed and venue coverage monitoring. Capture adds consent-based first-party data collection, CRM integration, detailed WiFi analytics, behavioral insights and email verification. Engage adds customized access journeys, personalized communications, advanced WiFi analytics, full-suite integrations, and Passpoint and profile authentication. Capture and Engage are quote-based, and the vendor advertises a 30-day trial for those two plans. That structure gives smaller venues a no-cost starting point, while buyers needing data capture or more customized journeys should expect to discuss pricing with Purple.
The product’s location focus extends beyond visit counts: its analytics cover footfall, dwell time, visit frequency and movement between zones, with proximity marketing also available. Integrations include Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Zapier, Snowflake, Google BigQuery and Amazon Redshift; REST, GraphQL and webhook options support broader connections. Purple also provides staff WiFi with 802.1X, Cloud RADIUS and EAP-TLS, plus multi-tenant private networks using iPSK. Its cloud deployment and listed ISO 27001, GDPR and SSO/SAML support may suit organizations with security and identity requirements. Choose it for venue WiFi, audience capture and physical-location analytics; consider alternatives if campaign activation beyond email is central or you need transparent paid-plan pricing before engaging sales.
Your product? Our editors can test Purple WiFi in depth and publish a review, labelled as paid · from $149/mo →
Purple WiFi pricing
All 3 Purple WiFi plans and prices →
Purple WiFi fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Geofencing | Yes |
| Campaign activation | Email_sms |
| Location measurement | Foot_traffic |
| Audience segments | Yes |
| Supported ad channels | |
| Location data sources | WiFi access points, sensors |
| Free trial | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR, SSO/SAML |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 400+ integrations: Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Zapier … See all → |
| Pricing | Free plan · 30-day trial (source) |
| Website | purple.ai |
| Facts checked | 24 Sep 2026 |
Purple WiFi integrations
Purple WiFi lists 400+ integrations on its own site — the 9 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Mailchimp
- Klaviyo
- ActiveCampaign
- Zapier
- Snowflake
- Google BigQuery
- Amazon Redshift
See all Purple WiFi integrations →
Alternatives to Purple WiFi
- AziraA location marketing platform spanning audience building, multichannel activation and visit measurement.9.2
- InMarketA location-focused platform for activating campaigns and measuring store visits and purchases.9.0
- CuebiqMeasure store visits and activate location-based audiences across advertising channels.8.9
See all Purple WiFi alternatives →
Also Ranked In
Purple WiFi is ranked in 3 of our directories.
Used Purple WiFi? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Purple WiFi for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Purple WiFi is listed in our Location-Based Marketing Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/purple-wifi/"><img src="https://www.itechguides.com/best/badge/purple-wifi.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update