InMarket

Paid#2 of 16 in Location-Based Marketing Software

InMarket: A location-focused platform for activating campaigns and measuring store visits and purchases. Ranked #2 of 16 in Location-Based Marketing Software by our editors (9.0/10); pricing: Pricing on request; best for advertisers targeting and measuring physical-store visits.

9.0/10★★★★☆Editor score

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At a glance

• Editor score
  9.0 / 10
• Pricing
  Pricing on request
• Best for
  Advertisers targeting and measuring physical-store visits
• Geofencing
  Yes
• Facts checked
  24 Sep 2026

• Where it wins

  • GeoLink enables self-serve campaign activation.
  • Targets points of interest and audiences down to block level.
  • Measures foot traffic, store visits, and purchases across key channels.

• Where it doesn't

  • Pricing uses a contact-sales model.
  • The listed platform is web only.
  • Physical-store focus may not suit purely digital campaigns.

Our verdict on InMarket

InMarket provides brands and marketers with location-based audience targeting, advertising activation, and campaign measurement. Its GeoLink platform supports self-serve activation for local and omnichannel campaigns, while targeting can use points of interest, recent or frequent store visits, location, demographics, behaviors, interests, and purchase attributes. The product is designed for mid-market and enterprise teams seeking to connect digital advertising with physical shopping activity across mobile, desktop, and connected TV.

Its standout capability is the combination of precise geographic targeting and outcome measurement. Marketers can geofence specified points of interest, retarget people based on store visits, and reach audiences down to the block level. Custom and syndicated segments add flexibility, while Moments supports real-time advertising experiences. Attribution covers foot traffic, store visits, and purchases, and machine-learning location scoring is applied to ad-request data. These functions give campaign teams a way to align audience activation with measurable offline activity rather than relying only on digital engagement signals.

InMarket fits organizations that need location-aware campaign execution and retail-oriented measurement, especially when mobile, desktop, and connected TV reach are part of the plan. Pricing follows a contact-sales model, so buyers should expect a sales-led evaluation rather than a published self-serve rate card. The listed deployment is cloud-based and the platform entry is web, making it suitable for teams managing campaigns through a browser. Advertisers focused primarily on online conversions, without a physical-store objective, may find the product’s location and foot-traffic emphasis less relevant than a broader digital advertising system.

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InMarket pricing

InMarket fact sheet

Alternatives to InMarket

• AziraA location marketing platform spanning audience building, multichannel activation and visit measurement.9.2
• CuebiqMeasure store visits and activate location-based audiences across advertising channels.8.9
• Simpli.fiA cloud platform for geotargeted, cross-channel programmatic campaign management.8.8

See all InMarket alternatives →

InMarket vs the competition

• InMarket vs Azira
• InMarket vs Cuebiq
• InMarket vs Simpli.fi
• InMarket vs Aislelabs
• InMarket vs Cloud4Wi
• InMarket vs Adentro

Compare InMarket with any tool side by side →

Featured on iTechGuides

InMarket is listed in our Location-Based Marketing Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update