InMarket vs Cuebiq

InMarket9.0Visit Cuebiq8.9Visit

Higher score InMarket #2 in Location-Based Marketing Software 9.0/10 Pricing on request ✓ 2 of 2 features Visit InMarket

vs

Cuebiq #3 in Location-Based Marketing Software 8.9/10 Pricing on request ✓ 1 of 2 features Visit Cuebiq

• InMarket fits best

  Advertisers targeting and measuring physical-store visits

• Cuebiq fits best

  Cross-channel campaigns measured by store visits

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Side by side

Feature	InMarket 9.0/10 Visit ↗	Cuebiq 8.9/10 Visit ↗
At a glance
Editor score	9.0	8.9
Ranking	#2 in Location-Based Marketing Software	#3 in Location-Based Marketing Software
Best for	Advertisers targeting and measuring physical-store visits	Cross-channel campaigns measured by store visits
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features InMarket 2/2 · Cuebiq 1/2
Geofencing	✓ (best)	Not checked yet
Audience segments	✓	✓
Specs
Campaign activation	Not checked yet	Mobile_ads
Location measurement	Not checked yet	Store_visits
Supported ad channels	mobile, desktop, connected TV	mobile and digital display, social, connected TV, streaming audio, out-of-home
Location data sources	first-party location data; location data from mobile applications operated by InMarket and third-party partners	mobile app partners; SDK and server-to-server integrations; GPS and WiFi location signals
Our review
Pros	GeoLink enables self-serve campaign activation. Targets points of interest and audiences down to block level. Measures foot traffic, store visits, and purchases across key channels.	Measures store visits, incremental visits, and cross-channel performance Creates prebuilt and custom audiences from real-world visitation patterns Supports activation through selected DSPs, DMPs, or Cuebiq directly
Cons	Pricing uses a contact-sales model. The listed platform is web only. Physical-store focus may not suit purely digital campaigns.	Footfall Measurement and Audience solutions use U.S.-based data only Pricing depends on customer needs and requires contacting sales Audience activation is through selected DSPs, DMPs, or Cuebiq
Our verdict	InMarket provides brands and marketers with location-based audience targeting, advertising activation, and campaign measurement. Its GeoLink platform supports self-serve activation for local and omnichannel campaigns, while targeting can… Read the review →	Cuebiq provides location intelligence for brands, agencies, and research organizations. Its Footfall Measurement solution connects advertising campaigns with store visits, including incremental visits, while Cuebiq Audiences turns… Read the review →

Strengths and trade-offs

• InMarket — where it wins

  • GeoLink enables self-serve campaign activation.
  • Targets points of interest and audiences down to block level.
  • Measures foot traffic, store visits, and purchases across key channels.

  Where it doesn't

  • Pricing uses a contact-sales model.
  • The listed platform is web only.
  • Physical-store focus may not suit purely digital campaigns.

• Cuebiq — where it wins

  • Measures store visits, incremental visits, and cross-channel performance
  • Creates prebuilt and custom audiences from real-world visitation patterns
  • Supports activation through selected DSPs, DMPs, or Cuebiq directly

  Where it doesn't

  • Footfall Measurement and Audience solutions use U.S.-based data only
  • Pricing depends on customer needs and requires contacting sales
  • Audience activation is through selected DSPs, DMPs, or Cuebiq

• InMarket9.0/10 · Pricing on request

  A location-focused platform for activating campaigns and measuring store visits and purchases.

  Visit InMarketFull verdict →
• Cuebiq8.9/10 · Pricing on request

  Measure store visits and activate location-based audiences across advertising channels.

  Visit CuebiqFull verdict →