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Head-to-head · Location-Based Marketing Software

InMarket vs Simpli.fi

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score InMarket #2 in Location-Based Marketing Software 9.0/10 Pricing on request ✓ 2 of 2 features Visit InMarket
Simpli.fi #4 in Location-Based Marketing Software 8.8/10 Pricing on request ✓ 0 of 2 features Visit Simpli.fi

InMarket leads on 0 checks, Simpli.fi on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreInMarket · 9.0/10
  • Most featuresInMarket · 2 of 2

InMarket scores higher on our rubric for location-based marketing software: 9.0 against 8.8 out of 10; our editors rank them #2 and #4.

InMarket is the better fit for advertisers targeting and measuring physical-store visits. Simpli.fi is the better fit for teams buying geotargeted programmatic advertising.

  • InMarket fits best

    Advertisers targeting and measuring physical-store visits

  • Simpli.fi fits best

    Teams buying geotargeted programmatic advertising

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Side by side

Feature InMarket 9.0/10 Visit ↗ Simpli.fi 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #2 in Location-Based Marketing Software #4 in Location-Based Marketing Software
Best for Advertisers targeting and measuring physical-store visits Teams buying geotargeted programmatic advertising
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features InMarket 2/2 · Simpli.fi 0/2
Geofencing ✓ (best) Not checked yet
Audience segments ✓ (best) Not checked yet
Specs
Campaign activation Not checked yet Not checked yet
Location measurement Not checked yet Not checked yet
Supported ad channels mobile, desktop, connected TV Not checked yet
Location data sources first-party location data; location data from mobile applications operated by InMarket and third-party partners Not checked yet
Our review
Pros
  • GeoLink enables self-serve campaign activation.
  • Targets points of interest and audiences down to block level.
  • Measures foot traffic, store visits, and purchases across key channels.
  • Geographic, geofencing and location targeting across campaigns
  • Display, video, connected TV, audio and native ad formats
  • Automated optimization with conversion and post-impression tracking
Cons
  • Pricing uses a contact-sales model.
  • The listed platform is web only.
  • Physical-store focus may not suit purely digital campaigns.
  • Custom pricing requires contacting sales
  • Web-only access may not suit teams seeking native applications
  • Focuses on activation rather than stated store-visit measurement
Our verdict

InMarket provides brands and marketers with location-based audience targeting, advertising activation, and campaign measurement. Its GeoLink platform supports self-serve activation for local and omnichannel campaigns, while targeting can…

Read the review →

Simpli.fi is a cloud-based programmatic advertising platform for agencies, brands and media companies. It brings campaign planning, audience targeting, media buying, optimization, reporting and client-account workflow into one web…

Read the review →
  1. InMarketLocation-Based Marketing Software 9.0Pricing on request
  2. Simpli.fiLocation-Based Marketing Software 8.8Pricing on request

Strengths and trade-offs

  • InMarket — where it wins

    • GeoLink enables self-serve campaign activation.
    • Targets points of interest and audiences down to block level.
    • Measures foot traffic, store visits, and purchases across key channels.

    Where it doesn't

    • Pricing uses a contact-sales model.
    • The listed platform is web only.
    • Physical-store focus may not suit purely digital campaigns.

  • Simpli.fi — where it wins

    • Geographic, geofencing and location targeting across campaigns
    • Display, video, connected TV, audio and native ad formats
    • Automated optimization with conversion and post-impression tracking

    Where it doesn't

    • Custom pricing requires contacting sales
    • Web-only access may not suit teams seeking native applications
    • Focuses on activation rather than stated store-visit measurement
  • InMarket9.0/10 · Pricing on request

    A location-focused platform for activating campaigns and measuring store visits and purchases.

    Visit InMarketFull verdict →
  • Simpli.fi8.8/10 · Pricing on request

    A cloud platform for geotargeted, cross-channel programmatic campaign management.

    Visit Simpli.fiFull verdict →

More comparisons

All Location-Based marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update