InMarket vs Unacast

InMarket9.0Visit Unacast8.4Visit

Higher score InMarket #2 in Location-Based Marketing Software 9.0/10 Pricing on request ✓ 2 of 2 features Visit InMarket

vs

Unacast #8 in Location-Based Marketing Software 8.4/10 Pricing on request ✓ 2 of 2 features Visit Unacast

• InMarket fits best

  Advertisers targeting and measuring physical-store visits

• Unacast fits best

  Enterprises needing location data and audience insights

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Side by side

Feature	InMarket 9.0/10 Visit ↗	Unacast 8.4/10 Visit ↗
At a glance
Editor score	9.0	8.4
Ranking	#2 in Location-Based Marketing Software	#8 in Location-Based Marketing Software
Best for	Advertisers targeting and measuring physical-store visits	Enterprises needing location data and audience insights
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features InMarket 2/2 · Unacast 2/2
Geofencing	✓	✓
Audience segments	✓	✓
Specs
Campaign activation	Not checked yet	Mobile_ads
Location measurement	Not checked yet	Foot_traffic
Supported ad channels	mobile, desktop, connected TV	Not checked yet
Location data sources	first-party location data; location data from mobile applications operated by InMarket and third-party partners	mobile apps and devices; GPS; Wi-Fi; Bluetooth beacons; cell towers; third-party providers
Our review
Pros	GeoLink enables self-serve campaign activation. Targets points of interest and audiences down to block level. Measures foot traffic, store visits, and purchases across key channels.	Measures visits, visitor origins and trade areas for locations or custom areas Builds behavior-based audiences with consumer personas and demographic enrichment Offers device-level data through APIs or bulk delivery, with sensitive-location flags
Cons	Pricing uses a contact-sales model. The listed platform is web only. Physical-store focus may not suit purely digital campaigns.	Campaign activation is limited to mobile ads Plans are sold through contact sales rather than published self-serve pricing Platform and data-delivery offerings may require account management and onboarding
Our verdict	InMarket provides brands and marketers with location-based audience targeting, advertising activation, and campaign measurement. Its GeoLink platform supports self-serve activation for local and omnichannel campaigns, while targeting can… Read the review →	Unacast brings location intelligence together for marketers, advertisers, retailers and data teams that need to understand where visitors come from and how real-world behavior relates to audiences and campaigns. Its products span a… Read the review →

Strengths and trade-offs

• InMarket — where it wins

  • GeoLink enables self-serve campaign activation.
  • Targets points of interest and audiences down to block level.
  • Measures foot traffic, store visits, and purchases across key channels.

  Where it doesn't

  • Pricing uses a contact-sales model.
  • The listed platform is web only.
  • Physical-store focus may not suit purely digital campaigns.

• Unacast — where it wins

  • Measures visits, visitor origins and trade areas for locations or custom areas
  • Builds behavior-based audiences with consumer personas and demographic enrichment
  • Offers device-level data through APIs or bulk delivery, with sensitive-location flags

  Where it doesn't

  • Campaign activation is limited to mobile ads
  • Plans are sold through contact sales rather than published self-serve pricing
  • Platform and data-delivery offerings may require account management and onboarding

• InMarket9.0/10 · Pricing on request

  A location-focused platform for activating campaigns and measuring store visits and purchases.

  Visit InMarketFull verdict →
• Unacast8.4/10 · Pricing on request

  A broad location intelligence toolkit for foot-traffic analysis, audience building and ad measurement.

  Visit UnacastFull verdict →