Unacast
Unacast: A broad location intelligence toolkit for foot-traffic analysis, audience building and ad measurement. Ranked #8 of 16 in Location-Based Marketing Software by our editors (8.4/10); pricing: Pricing on request; best for enterprises needing location data and audience insights.
At a glance
- Editor score8.4 / 10
- PricingPricing on request
- Best forEnterprises needing location data and audience insights
- Free planNo
- GeofencingYes
- Facts checked24 Sep 2026
Where it wins
- Measures visits, visitor origins and trade areas for locations or custom areas
- Builds behavior-based audiences with consumer personas and demographic enrichment
- Offers device-level data through APIs or bulk delivery, with sensitive-location flags
Where it doesn't
- Campaign activation is limited to mobile ads
- Plans are sold through contact sales rather than published self-serve pricing
- Platform and data-delivery offerings may require account management and onboarding
Our verdict on Unacast
Unacast brings location intelligence together for marketers, advertisers, retailers and data teams that need to understand where visitors come from and how real-world behavior relates to audiences and campaigns. Its products span a web-based insights platform, aggregated foot-traffic datasets and granular device-level location data. That makes it a fit for mid-market and enterprise teams with location-analysis needs, rather than buyers looking for a lightweight, self-serve marketing tool.
The three offerings address distinct jobs. Location Insights combines U.S. foot-traffic insights with a dedicated account manager, strategy consultation and onboarding. Foot Traffic Datasets focus on aggregated U.S. data, including visitor origins, distance traveled and cross-visitation trends, delivered through an API or in batches. Location Data provides granular, deduplicated device-level data, forensic flags and API or batch delivery, also with a dedicated account manager. Across the products, teams can analyze visits and trade areas, build audiences from real-world behavior, enrich them with personas and demographics, and support location-based targeting and offline campaign attribution. Identity linkages connect mobile ad IDs with hashed emails and IP addresses.
This breadth is useful when measurement, audience building and data delivery need to work together, but activation is specifically centered on mobile ads. Buyers seeking activation across other channels should compare alternatives. Pricing is handled through contact sales, with no free plan; the published plans describe product components rather than a self-serve entry point. Unacast says it removes data from sensitive locations and lists GDPR compliance, while forensic flags can exclude sensitive locations from signals. Choose it if location data and audience insight are central to your program and API or batch delivery suits your workflow; look elsewhere if broad channel activation or transparent self-serve pricing is essential.
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Unacast pricing
All 3 Unacast plans and prices →
Unacast fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Geofencing | Yes |
| Campaign activation | Mobile_ads |
| Location measurement | Foot_traffic |
| Audience segments | Yes |
| Supported ad channels | Not verified |
| Location data sources | mobile apps and devices; GPS; Wi-Fi; Bluetooth beacons; cell towers; third-party providers |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | unacast.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Unacast
- AziraA location marketing platform spanning audience building, multichannel activation and visit measurement.9.2
- InMarketA location-focused platform for activating campaigns and measuring store visits and purchases.9.0
- CuebiqMeasure store visits and activate location-based audiences across advertising channels.8.9
See all Unacast alternatives →
Unacast vs the competition
- Unacast vs Azira
- Unacast vs InMarket
- Unacast vs Cuebiq
- Unacast vs Simpli.fi
- Unacast vs Aislelabs
- Unacast vs Cloud4Wi
Compare Unacast with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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