Cuebiq vs Unacast

Cuebiq8.9Visit Unacast8.4Visit

Higher score Cuebiq #3 in Location-Based Marketing Software 8.9/10 Pricing on request ✓ 1 of 2 features Visit Cuebiq

vs

Unacast #8 in Location-Based Marketing Software 8.4/10 Pricing on request ✓ 2 of 2 features Visit Unacast

• Cuebiq fits best

  Cross-channel campaigns measured by store visits

• Unacast fits best

  Enterprises needing location data and audience insights

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Side by side

Feature	Cuebiq 8.9/10 Visit ↗	Unacast 8.4/10 Visit ↗
At a glance
Editor score	8.9	8.4
Ranking	#3 in Location-Based Marketing Software	#8 in Location-Based Marketing Software
Best for	Cross-channel campaigns measured by store visits	Enterprises needing location data and audience insights
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email	Docs
Compliance	GDPR	GDPR
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Cuebiq 1/2 · Unacast 2/2
Geofencing	Not checked yet	✓ (best)
Audience segments	✓	✓
Specs
Campaign activation	Mobile_ads	Mobile_ads
Location measurement	Store_visits	Foot_traffic
Supported ad channels	mobile and digital display, social, connected TV, streaming audio, out-of-home	Not checked yet
Location data sources	mobile app partners; SDK and server-to-server integrations; GPS and WiFi location signals	mobile apps and devices; GPS; Wi-Fi; Bluetooth beacons; cell towers; third-party providers
Our review
Pros	Measures store visits, incremental visits, and cross-channel performance Creates prebuilt and custom audiences from real-world visitation patterns Supports activation through selected DSPs, DMPs, or Cuebiq directly	Measures visits, visitor origins and trade areas for locations or custom areas Builds behavior-based audiences with consumer personas and demographic enrichment Offers device-level data through APIs or bulk delivery, with sensitive-location flags
Cons	Footfall Measurement and Audience solutions use U.S.-based data only Pricing depends on customer needs and requires contacting sales Audience activation is through selected DSPs, DMPs, or Cuebiq	Campaign activation is limited to mobile ads Plans are sold through contact sales rather than published self-serve pricing Platform and data-delivery offerings may require account management and onboarding
Our verdict	Cuebiq provides location intelligence for brands, agencies, and research organizations. Its Footfall Measurement solution connects advertising campaigns with store visits, including incremental visits, while Cuebiq Audiences turns… Read the review →	Unacast brings location intelligence together for marketers, advertisers, retailers and data teams that need to understand where visitors come from and how real-world behavior relates to audiences and campaigns. Its products span a… Read the review →

Strengths and trade-offs

• Cuebiq — where it wins

  • Measures store visits, incremental visits, and cross-channel performance
  • Creates prebuilt and custom audiences from real-world visitation patterns
  • Supports activation through selected DSPs, DMPs, or Cuebiq directly

  Where it doesn't

  • Footfall Measurement and Audience solutions use U.S.-based data only
  • Pricing depends on customer needs and requires contacting sales
  • Audience activation is through selected DSPs, DMPs, or Cuebiq

• Unacast — where it wins

  • Measures visits, visitor origins and trade areas for locations or custom areas
  • Builds behavior-based audiences with consumer personas and demographic enrichment
  • Offers device-level data through APIs or bulk delivery, with sensitive-location flags

  Where it doesn't

  • Campaign activation is limited to mobile ads
  • Plans are sold through contact sales rather than published self-serve pricing
  • Platform and data-delivery offerings may require account management and onboarding

• Cuebiq8.9/10 · Pricing on request

  Measure store visits and activate location-based audiences across advertising channels.

  Visit CuebiqFull verdict →
• Unacast8.4/10 · Pricing on request

  A broad location intelligence toolkit for foot-traffic analysis, audience building and ad measurement.

  Visit UnacastFull verdict →