Purple WiFi review
Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs, healthcare providers and public-sector venues. The service overlays existing access points, making it relevant to organizations that want location-based insights alongside guest connectivity rather than a standalone campaign tool.
Connect is the free plan, with a secure captive portal, branded splash pages in 25 supported languages, network analytics, and speed and venue coverage monitoring. Capture adds consent-based first-party data collection, CRM integration, detailed WiFi analytics, behavioral insights and email verification. Engage adds customized access journeys, personalized communications, advanced WiFi analytics, full-suite integrations, and Passpoint and profile authentication. Capture and Engage are quote-based, and the vendor advertises a 30-day trial for those two plans. That structure gives smaller venues a no-cost starting point, while buyers needing data capture or more customized journeys should expect to discuss pricing with Purple.
The product’s location focus extends beyond visit counts: its analytics cover footfall, dwell time, visit frequency and movement between zones, with proximity marketing also available. Integrations include Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Zapier, Snowflake, Google BigQuery and Amazon Redshift; REST, GraphQL and webhook options support broader connections. Purple also provides staff WiFi with 802.1X, Cloud RADIUS and EAP-TLS, plus multi-tenant private networks using iPSK. Its cloud deployment and listed ISO 27001, GDPR and SSO/SAML support may suit organizations with security and identity requirements. Choose it for venue WiFi, audience capture and physical-location analytics; consider alternatives if campaign activation beyond email is central or you need transparent paid-plan pricing before engaging sales.
Purple WiFi pros and cons
- Where it wins
- Free Connect includes a secure captive portal and branded splash pages
- Tracks footfall, dwell time, visit frequency and movement between zones
- Connects with CRM, marketing and data tools through integrations and APIs
- Where it doesn't
- Capture and Engage pricing is quote-based
- The 30-day trial applies to Capture and Engage
- Campaign activation is focused on email
Purple WiFi fact sheet, pricing and score →
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