Azira vs Purple WiFi

Azira9.0Visit Purple WiFi7.0Visit

Higher score Azira #1 in Location-Based Marketing Software 9.0/10 Pricing on request ✓ 2 of 2 features Visit Azira

vs

Purple WiFi #8 in Location-Based Marketing Software 7.0/10 Free plan · 30-day trial Free plan✓ 2 of 2 features Visit Purple WiFi

• Azira fits best

  Multi-channel location audience activation and measurement

• Purple WiFi fits best

  Venues seeking low-cost WiFi capture and analytics

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Side by side

Feature	Azira 9.0/10 Visit ↗	Purple WiFi 7.0/10 Visit ↗
At a glance
Editor score	9.0	7.0
Ranking	#1 in Location-Based Marketing Software	#8 in Location-Based Marketing Software
Best for	Multi-channel location audience activation and measurement	Venues seeking low-cost WiFi capture and analytics
Pricing model	Paid	Free plan + paid
Starting price	Not published	Not published
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Compliance	GDPR	ISO 27001, GDPR, SSO/SAML
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Azira 2/2 · Purple WiFi 2/2
Geofencing	✓	✓
Audience segments	✓	✓
Specs
Campaign activation	Mobile_ads	Email_sms
Location measurement	Foot_traffic	Foot_traffic
Supported ad channels	mobile, desktop, connected TV (CTV), audio, digital out-of-home (DOOH)	email
Location data sources	mobile location data; second-party location SDK partnerships; bidstream location signals from mobile app exchanges	WiFi access points, sensors
Our review
Pros	Build geofenced audiences enriched with demographic and lifestyle attributes Activate campaigns across mobile, CTV, desktop and digital out-of-home Measure attributable and incremental visits, foot traffic and online conversions	Free Connect includes a secure captive portal and branded splash pages Tracks footfall, dwell time, visit frequency and movement between zones Connects with CRM, marketing and data tools through integrations and APIs
Cons	Pricing requires contacting sales rather than choosing a published plan The listed platforms are web and API, not self-service advertising apps Broad activation and measurement capabilities may exceed narrower location needs	Capture and Engage pricing is quote-based The 30-day trial applies to Capture and Engage Campaign activation is focused on email
Our verdict	Azira is a cloud location intelligence platform for marketers and data teams, particularly in travel, hospitality, restaurants and retail. It combines analysis of foot traffic, movement paths and dwell time with audience creation, campaign… Read the review →	Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs,… Read the review →

Strengths and trade-offs

• Azira — where it wins

  • Build geofenced audiences enriched with demographic and lifestyle attributes
  • Activate campaigns across mobile, CTV, desktop and digital out-of-home
  • Measure attributable and incremental visits, foot traffic and online conversions

  Where it doesn't

  • Pricing requires contacting sales rather than choosing a published plan
  • The listed platforms are web and API, not self-service advertising apps
  • Broad activation and measurement capabilities may exceed narrower location needs

• Purple WiFi — where it wins

  • Free Connect includes a secure captive portal and branded splash pages
  • Tracks footfall, dwell time, visit frequency and movement between zones
  • Connects with CRM, marketing and data tools through integrations and APIs

  Where it doesn't

  • Capture and Engage pricing is quote-based
  • The 30-day trial applies to Capture and Engage
  • Campaign activation is focused on email

• Azira9.0/10 · Pricing on request

  A location marketing platform spanning audience building, multichannel activation and visit measurement.

  Visit AziraFull verdict →
• Purple WiFi7.0/10 · Free plan · 30-day trial

  Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades.

  Visit Purple WiFiFull verdict →