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Head-to-head · Location-Based Marketing Software

Cuebiq vs Purple WiFi

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Cuebiq #3 in Location-Based Marketing Software 7.7/10 Pricing on request ✓ 1 of 2 features Visit Cuebiq
Purple WiFi #8 in Location-Based Marketing Software 7.0/10 Free plan · 30-day trial Free plan✓ 2 of 2 features Visit Purple WiFi

Cuebiq leads on 0 checks, Purple WiFi on 2, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCuebiq · 7.7/10
  • Free planonly Purple WiFi
  • Most featuresPurple WiFi · 2 of 2

Cuebiq scores higher on our rubric for location-based marketing software: 7.7 against 7.0 out of 10; our editors rank them #3 and #8.

Purple WiFi offers free plan; Cuebiq doesn't publish it. Purple WiFi offers geofencing; Cuebiq doesn't publish it. On campaign activation, Purple WiFi gives you Email_sms where Cuebiq offers Mobile_ads. On location measurement, Purple WiFi gives you Foot_traffic where Cuebiq offers Store_visits.

Cuebiq is the better fit for cross-channel campaigns measured by store visits. Purple WiFi is the better fit for venues seeking low-cost WiFi capture and analytics.

  • Cuebiq fits best

    Cross-channel campaigns measured by store visits

  • Purple WiFi fits best

    Venues seeking low-cost WiFi capture and analytics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Cuebiq 7.7/10 Visit ↗ Purple WiFi 7.0/10 Visit ↗
At a glance
Editor score 7.7 7.0
Ranking #3 in Location-Based Marketing Software #8 in Location-Based Marketing Software
Best for Cross-channel campaigns measured by store visits Venues seeking low-cost WiFi capture and analytics
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Compliance GDPR ISO 27001, GDPR, SSO/SAML
Integrations 2 integrations 400+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Cuebiq 1/2 · Purple WiFi 2/2
Geofencing Not published ✓ (best)
Audience segments ✓ ✓
Specs
Campaign activation Mobile_ads Email_sms
Location measurement Store_visits Foot_traffic
Supported ad channels mobile and digital display, social, connected TV, streaming audio, out-of-home email
Location data sources mobile app partners; SDK and server-to-server integrations; GPS and WiFi location signals WiFi access points, sensors
Our review
Pros
  • Measures store visits, incremental visits, and cross-channel performance
  • Creates prebuilt and custom audiences from real-world visitation patterns
  • Supports activation through selected DSPs, DMPs, or Cuebiq directly
  • Free Connect includes a secure captive portal and branded splash pages
  • Tracks footfall, dwell time, visit frequency and movement between zones
  • Connects with CRM, marketing and data tools through integrations and APIs
Cons
  • Footfall Measurement and Audience solutions use U.S.-based data only
  • Pricing depends on customer needs and requires contacting sales
  • Audience activation is through selected DSPs, DMPs, or Cuebiq
  • Capture and Engage pricing is quote-based
  • The 30-day trial applies to Capture and Engage
  • Campaign activation is focused on email
Our verdict

Cuebiq provides location intelligence for brands, agencies, and research organizations. Its Footfall Measurement solution connects advertising campaigns with store visits, including incremental visits, while Cuebiq Audiences turns…

Read the review →

Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs,…

Read the review →
  1. CuebiqLocation-Based Marketing Software 7.7Pricing on request
  2. Purple WiFiLocation-Based Marketing Software 7.0Free plan · 30-day trial

Strengths and trade-offs

  • Cuebiq — where it wins

    • Measures store visits, incremental visits, and cross-channel performance
    • Creates prebuilt and custom audiences from real-world visitation patterns
    • Supports activation through selected DSPs, DMPs, or Cuebiq directly

    Where it doesn't

    • Footfall Measurement and Audience solutions use U.S.-based data only
    • Pricing depends on customer needs and requires contacting sales
    • Audience activation is through selected DSPs, DMPs, or Cuebiq

  • Purple WiFi — where it wins

    • Free Connect includes a secure captive portal and branded splash pages
    • Tracks footfall, dwell time, visit frequency and movement between zones
    • Connects with CRM, marketing and data tools through integrations and APIs

    Where it doesn't

    • Capture and Engage pricing is quote-based
    • The 30-day trial applies to Capture and Engage
    • Campaign activation is focused on email
  • Cuebiq7.7/10 · Pricing on request

    Measure store visits and activate location-based audiences across advertising channels.

    Visit CuebiqFull verdict →
  • Purple WiFi7.0/10 · Free plan · 30-day trial

    Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades.

    Visit Purple WiFiFull verdict →

More comparisons

All Location-Based marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update