Head-to-head · Marketing Attribution Software
Hyros vs SegMetrics
Hyros leads on 0 checks, SegMetrics on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreHyros · 8.4/10
- Lowest starting priceSegMetrics · $57/mo
- Free trialonly SegMetrics
- Most featuresHyros · 3 of 4
Hyros scores higher on our rubric for marketing attribution software: 8.4 against 7.9 out of 10; our editors rank them #8 and #13.
SegMetrics is cheaper to start at $57/mo against $69/mo. On attribution models, Hyros gives you Custom where SegMetrics offers Multi_touch.
Hyros is the better fit for revenue-focused marketers seeking a low entry price. SegMetrics is the better fit for funnel-based marketers seeking affordable attribution.
- Hyros fits best
Revenue-focused marketers seeking a low entry price
- SegMetrics fits best
Funnel-based marketers seeking affordable attribution
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Side by side
| Feature | Hyros 8.4/10 Visit ↗ | SegMetrics 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 7.9 |
| Ranking | #8 in Marketing Attribution Software | #13 in Marketing Attribution Software |
| Best for | Revenue-focused marketers seeking a low entry price | Funnel-based marketers seeking affordable attribution |
| Pricing model | Paid | Paid |
| Starting price | $69/mo | $57/mo (best) |
| Free plan | — | — |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud, Browser extension |
| Platforms | Web, iOS, Android | Web, Chrome extension |
| Support | Email, Community, Docs | Email, Live chat, Phone |
| Compliance | SOC 2, GDPR, SSO/SAML | GDPR |
| Integrations | 70+ integrations | 138+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Hyros 3/4 · SegMetrics 2/4 | ||
| Multi-touch attribution | ✓ | ✓ |
| Offline data attribution | ✓ (best) | Not checked yet |
| Revenue attribution | ✓ | ✓ |
| Data warehouse export | Not checked yet | Not checked yet |
| Specs | ||
| Attribution models | Custom | Multi_touch |
| Journey window | Not checked yet | Not checked yet |
| Data retention | Unlimited | Not checked yet |
| Our review | ||
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| Our verdict | Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,… Read the review → |
SegMetrics is a cloud marketing attribution platform for marketers, agencies, ecommerce businesses, SaaS companies, coaches, and digital product businesses. It connects advertising, website, email, funnel, call, CRM, and purchase activity… Read the review → |
Strengths and trade-offs
Hyros — where it wins
- Server-side and first-party tracking connect marketing touchpoints.
- Custom models cover revenue, repeat sales, LTV, and offline conversions.
- Broad ad, commerce, payment, CRM, and API integrations.
Where it doesn't
- No free plan is available.
- Pricing varies by tracked monthly revenue.
- The published plan list shows one named plan.
SegMetrics — where it wins
- Person-level, multi-touch attribution across funnel touchpoints
- LTV tracking, journey reporting, and advanced segmentation
- 100+ integrations plus APIs and ad-platform conversion feeds
Where it doesn't
- No free plan; Launch starts at $57 per month
- Advanced capabilities require the Grow or Scale tiers
- Enterprise pricing is not displayed in the published plans
- Hyros8.4/10 · Paid
A $69 monthly entry point for multi-touch, revenue, and ad-platform attribution.
Visit HyrosFull verdict → - SegMetrics7.9/10 · 14-day trial
Affordable funnel attribution with strong reporting, segmentation, and ad conversion tools.
Visit SegMetricsFull verdict →
More comparisons
All marketing attribution software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update