SegMetrics vs ClickMagick

SegMetrics9.0Visit CClickMagick8.6Visit

Higher score SegMetrics #4 in Ad Tracking Software 9.0/10 14-day trial Free trial✓ 5 of 5 features Visit SegMetrics

vs

C ClickMagick #7 in Ad Tracking Software 8.6/10 Paid Free trial✓ 5 of 5 features Visit ClickMagick

• SegMetrics fits best

  Lead-gen and ecommerce teams who want attribution priced by contact volume, with a 30-day refund if it doesn't work out

• ClickMagick fits best

  Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included

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Side by side

Feature	SegMetrics 9.0/10 Visit ↗	CClickMagick 8.6/10 Visit ↗
At a glance
Editor score	9.0	8.6
Ranking	#4 in Ad Tracking Software	#7 in Ad Tracking Software
Best for	Lead-gen and ecommerce teams who want attribution priced by contact volume, with a 30-day refund if it doesn't work out	Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included
Pricing model	Paid	Paid
Starting price	$57/mo (best)	$79/mo
Free plan	—	—
Free trial	14 days	14 days
Free trial length	14 days	14 days
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Integrations	138+ integrations	6 integrations
Features SegMetrics 5/5 · ClickMagick 5/5
Multi-platform ad tracking	✓	✓
Server-side tracking	✓	✓
ROAS and spend reporting	✓	✓
Cross-device tracking	✓	✓
Ad platform postbacks	✓	✓
Our review
Pros	Ad spend and attribution across Meta, Google and other paid channels, server-side and first-party First-party server-side conversion capture, CRM-sourced rather than browser-pixel-dependent Contact-level identity resolution across sessions and devices	TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
Cons	No free plan — Launch starts at $57/month for 10,000 active contacts Pricing scales with contact volume, so a larger list costs more even at the same tier's feature set No published SLA or 24/7 support beyond the listed email, chat and phone channels	No free plan — Starter begins at $79/month ($66/mo billed yearly) Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)
Our verdict	SegMetrics tracks ad spend and attribution across Meta, Google and other paid channels using server-side, first-party conversion capture sourced from the CRM rather than a browser pixel, with contact-level identity resolution following the… Read the review →	ClickMagick's TrueTracking is built to avoid third-party cookies and redirects entirely: tracking runs server-side using only first-party cookies set on the advertiser's own domain, which the vendor positions as immune to iOS/ITP cookie… Read the review →

Strengths and trade-offs

• SegMetrics — where it wins

  • Ad spend and attribution across Meta, Google and other paid channels, server-side and first-party
  • First-party server-side conversion capture, CRM-sourced rather than browser-pixel-dependent
  • Contact-level identity resolution across sessions and devices
  • Conversion data sent back to ad platforms for optimisation
  • A 30-day refund policy and a 14-day trial, plus 2 free months on annual billing

  Where it doesn't

  • No free plan — Launch starts at $57/month for 10,000 active contacts
  • Pricing scales with contact volume, so a larger list costs more even at the same tier's feature set
  • No published SLA or 24/7 support beyond the listed email, chat and phone channels

• ClickMagick — where it wins

  • TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects
  • "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter
  • Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
  • Cross-device tracking is automatic and documented: a phone click followed by a later laptop purchase still attributes to the original click
  • 100+ affiliate-network postback integrations alongside the ad-platform feeds

  Where it doesn't

  • No free plan — Starter begins at $79/month ($66/mo billed yearly)
  • Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement
  • Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)

• SegMetrics9.0/10 · 14-day trial

  A contact-based attribution tracker for lead-gen and ecommerce, priced by audience size rather than ad spend.

  Visit SegMetricsFull verdict →
• CClickMagick8.6/10 · Paid

  First-party, server-side TrueTracking with automatic Facebook CAPI and Google WBRAID conversion feeds.

  Visit ClickMagickFull verdict →