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Head-to-head · Ad Tracking Software

Voluum vs ClickMagick

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Voluum #6 in Ad Tracking Software 8.6/10 Paid Free trial✓ 5 of 5 features Visit Voluum
ClickMagick #7 in Ad Tracking Software 8.6/10 Paid Free trial✓ 5 of 5 features Visit ClickMagick

Voluum leads on 0 checks, ClickMagick on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Lowest starting priceClickMagick · $79/mo
  • Free trialboth

Voluum and ClickMagick score identically on our rubric (8.6 out of 10) for ad tracking software; Voluum sits at #6 and ClickMagick at #7 in our editorial ranking, so the choice comes down to fit.

ClickMagick is cheaper to start at $79/mo against $119/mo.

Voluum is the better fit for affiliates and media buyers tracking third-party offers who need S2S postback as the core mechanism, not an add-on. ClickMagick is the better fit for performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included.

  • Voluum fits best

    Affiliates and media buyers tracking third-party offers who need S2S postback as the core mechanism, not an add-on

  • ClickMagick fits best

    Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Voluum 8.6/10 Visit ↗ ClickMagick 8.6/10 Visit ↗
At a glance
Editor score 8.6 8.6
Ranking #6 in Ad Tracking Software #7 in Ad Tracking Software
Best for Affiliates and media buyers tracking third-party offers who need S2S postback as the core mechanism, not an add-on Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included
Pricing model Paid Paid
Starting price $119/mo $79/mo (best)
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 5 integrations 6 integrations
Features Voluum 5/5 · ClickMagick 5/5
Multi-platform ad tracking ✓ ✓
Server-side tracking ✓ ✓
ROAS and spend reporting ✓ ✓
Cross-device tracking ✓ ✓
Ad platform postbacks ✓ ✓
Our review
Pros
  • Server-to-server postback (/postback?cid=#s2#) is Voluum's primary conversion mechanism, not a secondary option
  • A dedicated Facebook Conversions API integration via Automizer, built specifically for affiliates tracking offers the Facebook Pixel can't see
  • Probabilistic cross-device matching documented on signals including IP, device ID, OS, user agent, timestamp, browser, location and language
  • TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects
  • "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter
  • Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
Cons
  • No free plan — every tier is paid, starting at $119/month
  • Pricing above Scale requires annual billing (Start-up, Enterprise) to reach the quoted rate
  • Built around affiliate/performance-marketing workflows first; a brand running only owned e-commerce campaigns may find simpler tools sufficient
  • No free plan — Starter begins at $79/month ($66/mo billed yearly)
  • Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement
  • Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)
Our verdict

Voluum grew up tracking affiliate offers, and it shows in its architecture: server-to-server postback is the platform's primary conversion mechanism (not a bolt-on), built for a world where the advertiser doesn't control the landing page…

Read the review →

ClickMagick's TrueTracking is built to avoid third-party cookies and redirects entirely: tracking runs server-side using only first-party cookies set on the advertiser's own domain, which the vendor positions as immune to iOS/ITP cookie…

Read the review →
  1. VoluumAd Tracking Software 8.6Paid
  2. ClickMagickAd Tracking Software 8.6Paid

Strengths and trade-offs

  • Voluum — where it wins

    • Server-to-server postback (/postback?cid=#s2#) is Voluum's primary conversion mechanism, not a secondary option
    • A dedicated Facebook Conversions API integration via Automizer, built specifically for affiliates tracking offers the Facebook Pixel can't see
    • Probabilistic cross-device matching documented on signals including IP, device ID, OS, user agent, timestamp, browser, location and language
    • 100+ traffic-source integrations beyond the major ad platforms, reflecting its affiliate-marketing heritage
    • 14-day free trial, no credit card required

    Where it doesn't

    • No free plan — every tier is paid, starting at $119/month
    • Pricing above Scale requires annual billing (Start-up, Enterprise) to reach the quoted rate
    • Built around affiliate/performance-marketing workflows first; a brand running only owned e-commerce campaigns may find simpler tools sufficient

  • ClickMagick — where it wins

    • TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects
    • "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter
    • Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
    • Cross-device tracking is automatic and documented: a phone click followed by a later laptop purchase still attributes to the original click
    • 100+ affiliate-network postback integrations alongside the ad-platform feeds

    Where it doesn't

    • No free plan — Starter begins at $79/month ($66/mo billed yearly)
    • Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement
    • Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)
  • Voluum8.6/10 · Paid

    The affiliate-tracking standard: S2S postback as its primary mechanism, with CAPI built for offers a pixel can't see.

    Visit VoluumFull verdict →
  • ClickMagick8.6/10 · Paid

    First-party, server-side TrueTracking with automatic Facebook CAPI and Google WBRAID conversion feeds.

    Visit ClickMagickFull verdict →

More comparisons

All ad tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update