AnyTrack vs ClickMagick

AnyTrack10.0Visit CClickMagick8.6Visit

Higher score AnyTrack #2 in Ad Tracking Software 10.0/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit AnyTrack

vs

C ClickMagick #7 in Ad Tracking Software 8.6/10 Paid Free trial✓ 5 of 5 features Visit ClickMagick

• AnyTrack fits best

  Solo marketers and small teams who want multi-platform CAPI feeds without an enterprise contract

• ClickMagick fits best

  Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included

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Side by side

Feature	AnyTrack 10.0/10 Visit ↗	CClickMagick 8.6/10 Visit ↗
At a glance
Editor score	10.0	8.6
Ranking	#2 in Ad Tracking Software	#7 in Ad Tracking Software
Best for	Solo marketers and small teams who want multi-platform CAPI feeds without an enterprise contract	Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included
Pricing model	Free plan + paid	Paid
Starting price	$100/mo	$79/mo (best)
Free plan	✓ (best)	—
Free trial	14 days	14 days
Free trial length	14 days	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	300+ integrations	6 integrations
Features AnyTrack 5/5 · ClickMagick 5/5
Multi-platform ad tracking	✓	✓
Server-side tracking	✓	✓
ROAS and spend reporting	✓	✓
Cross-device tracking	✓	✓
Ad platform postbacks	✓	✓
Our review
Pros	Supports all 7 major ad platforms on paid plans, server-to-server via postback URLs, webhooks or direct integrations A dedicated ROAS-tracking feature calculates a unified ROAS by combining ad spend with server-side-tracked revenue Identity Resolution stitches fragmented customer journeys across devices and domains	TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
Cons	Free and entry Starter tiers cap at 1 or 2 ad-platform integrations before all 6 unlock Session caps (5,000 free, 100,000 on Starter) can be tight for a higher-traffic site Support is documentation-only — no listed chat, email or phone channel	No free plan — Starter begins at $79/month ($66/mo billed yearly) Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)
Our verdict	AnyTrack is a self-serve conversion tracker built to send server-to-server data to all seven major ad platforms, aimed at solo marketers and small teams who want CAPI-grade tracking without an enterprise sales process. Its ROAS Tracking… Read the review →	ClickMagick's TrueTracking is built to avoid third-party cookies and redirects entirely: tracking runs server-side using only first-party cookies set on the advertiser's own domain, which the vendor positions as immune to iOS/ITP cookie… Read the review →

Strengths and trade-offs

• AnyTrack — where it wins

  • Supports all 7 major ad platforms on paid plans, server-to-server via postback URLs, webhooks or direct integrations
  • A dedicated ROAS-tracking feature calculates a unified ROAS by combining ad spend with server-side-tracked revenue
  • Identity Resolution stitches fragmented customer journeys across devices and domains
  • Routes conversions to Meta, Google and TikTok via each platform's own Conversion API to improve bidding signal
  • A genuine free-forever plan (5,000 sessions/month), not just a trial

  Where it doesn't

  • Free and entry Starter tiers cap at 1 or 2 ad-platform integrations before all 6 unlock
  • Session caps (5,000 free, 100,000 on Starter) can be tight for a higher-traffic site
  • Support is documentation-only — no listed chat, email or phone channel

• ClickMagick — where it wins

  • TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects
  • "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter
  • Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
  • Cross-device tracking is automatic and documented: a phone click followed by a later laptop purchase still attributes to the original click
  • 100+ affiliate-network postback integrations alongside the ad-platform feeds

  Where it doesn't

  • No free plan — Starter begins at $79/month ($66/mo billed yearly)
  • Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement
  • Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)

• AnyTrack10.0/10 · Free plan · 14-day trial

  A low-cost, self-serve tracker sending server-to-server conversions to seven ad platforms, with a real free tier.

  Visit AnyTrackFull verdict →
• CClickMagick8.6/10 · Paid

  First-party, server-side TrueTracking with automatic Facebook CAPI and Google WBRAID conversion feeds.

  Visit ClickMagickFull verdict →