AnyTrack vs Triple Whale

AnyTrack10.0Visit Triple Whale8.0Visit

Higher score AnyTrack #2 in Ad Tracking Software 10.0/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit AnyTrack

vs

Triple Whale #8 in Ad Tracking Software 8.0/10 Free plan Free plan✓ 5 of 5 features Visit Triple Whale

• AnyTrack fits best

  Solo marketers and small teams who want multi-platform CAPI feeds without an enterprise contract

• Triple Whale fits best

  Shopify brands that want one tracker to replace platform pixels across Meta, Google, TikTok, Snap and Pinterest

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Side by side

Feature	AnyTrack 10.0/10 Visit ↗	Triple Whale 8.0/10 Visit ↗
At a glance
Editor score	10.0	8.0
Ranking	#2 in Ad Tracking Software	#8 in Ad Tracking Software
Best for	Solo marketers and small teams who want multi-platform CAPI feeds without an enterprise contract	Shopify brands that want one tracker to replace platform pixels across Meta, Google, TikTok, Snap and Pinterest
Pricing model	Free plan + paid	Free plan + paid
Starting price	$100/mo	—
Free plan	✓	✓
Free trial	14 days	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Docs	Docs
Compliance	GDPR	SOC 2, SSO/SAML
Integrations	300+ integrations	60+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features AnyTrack 5/5 · Triple Whale 5/5
Multi-platform ad tracking	✓	✓
Server-side tracking	✓	✓
ROAS and spend reporting	✓	✓
Cross-device tracking	✓	✓
Ad platform postbacks	✓	✓
Our review
Pros	Supports all 7 major ad platforms on paid plans, server-to-server via postback URLs, webhooks or direct integrations A dedicated ROAS-tracking feature calculates a unified ROAS by combining ad spend with server-side-tracked revenue Identity Resolution stitches fragmented customer journeys across devices and domains	Triple Pixel attributes purchases back to Meta, Google, Snapchat, Pinterest and TikTok from one install Sonar Optimize sends enriched first-party conversion data server-to-server, including a pure S2S Events API connection for TikTok An identity graph keeps a visitor's journey intact across devices, cleared cookies and incognito browsing
Cons	Free and entry Starter tiers cap at 1 or 2 ad-platform integrations before all 6 unlock Session caps (5,000 free, 100,000 on Starter) can be tight for a higher-traffic site Support is documentation-only — no listed chat, email or phone channel	Paid tiers (Foundation, Automate, Enterprise) carry no public price — every number above the free plan is a sales conversation Built around Shopify commerce data first; a non-Shopify advertiser is not its core use case No published free-trial length for the paid tiers, only the free plan itself
Our verdict	AnyTrack is a self-serve conversion tracker built to send server-to-server data to all seven major ad platforms, aimed at solo marketers and small teams who want CAPI-grade tracking without an enterprise sales process. Its ROAS Tracking… Read the review →	Triple Whale tracks ad performance the way a Shopify store's own order data does: its Triple Pixel is built on an identity graph and server-side technology, reconciling purchases against Meta, Google, Snapchat, Pinterest and TikTok… Read the review →

Strengths and trade-offs

• AnyTrack — where it wins

  • Supports all 7 major ad platforms on paid plans, server-to-server via postback URLs, webhooks or direct integrations
  • A dedicated ROAS-tracking feature calculates a unified ROAS by combining ad spend with server-side-tracked revenue
  • Identity Resolution stitches fragmented customer journeys across devices and domains
  • Routes conversions to Meta, Google and TikTok via each platform's own Conversion API to improve bidding signal
  • A genuine free-forever plan (5,000 sessions/month), not just a trial

  Where it doesn't

  • Free and entry Starter tiers cap at 1 or 2 ad-platform integrations before all 6 unlock
  • Session caps (5,000 free, 100,000 on Starter) can be tight for a higher-traffic site
  • Support is documentation-only — no listed chat, email or phone channel

• Triple Whale — where it wins

  • Triple Pixel attributes purchases back to Meta, Google, Snapchat, Pinterest and TikTok from one install
  • Sonar Optimize sends enriched first-party conversion data server-to-server, including a pure S2S Events API connection for TikTok
  • An identity graph keeps a visitor's journey intact across devices, cleared cookies and incognito browsing
  • A genuine free plan (10 users, 12 months of data) rather than a time-boxed trial

  Where it doesn't

  • Paid tiers (Foundation, Automate, Enterprise) carry no public price — every number above the free plan is a sales conversation
  • Built around Shopify commerce data first; a non-Shopify advertiser is not its core use case
  • No published free-trial length for the paid tiers, only the free plan itself

• AnyTrack10.0/10 · Free plan · 14-day trial

  A low-cost, self-serve tracker sending server-to-server conversions to seven ad platforms, with a real free tier.

  Visit AnyTrackFull verdict →
• Triple Whale8.0/10 · Free plan

  Shopify-native ad tracking built around a server-side pixel and an identity graph, with a real free tier.

  Visit Triple WhaleFull verdict →