AnyTrack vs Hyros

AnyTrack10.0Visit Hyros8.0Visit

Higher score AnyTrack #2 in Ad Tracking Software 10.0/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit AnyTrack

vs

Hyros #9 in Ad Tracking Software 8.0/10 Paid ✓ 5 of 5 features Visit Hyros

• AnyTrack fits best

  Solo marketers and small teams who want multi-platform CAPI feeds without an enterprise contract

• Hyros fits best

  Advertisers who no longer trust their own platforms' self-reported ROAS and want an independent, server-side number

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Side by side

Feature	AnyTrack 10.0/10 Visit ↗	Hyros 8.0/10 Visit ↗
At a glance
Editor score	10.0	8.0
Ranking	#2 in Ad Tracking Software	#9 in Ad Tracking Software
Best for	Solo marketers and small teams who want multi-platform CAPI feeds without an enterprise contract	Advertisers who no longer trust their own platforms' self-reported ROAS and want an independent, server-side number
Pricing model	Free plan + paid	Paid
Starting price	$100/mo	$69/mo (best)
Free plan	✓ (best)	—
Free trial	14 days	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Docs	Email, Community, Docs
Compliance	GDPR	SOC 2, GDPR, SSO/SAML
Integrations	300+ integrations	70+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features AnyTrack 5/5 · Hyros 5/5
Multi-platform ad tracking	✓	✓
Server-side tracking	✓	✓
ROAS and spend reporting	✓	✓
Cross-device tracking	✓	✓
Ad platform postbacks	✓	✓
Our review
Pros	Supports all 7 major ad platforms on paid plans, server-to-server via postback URLs, webhooks or direct integrations A dedicated ROAS-tracking feature calculates a unified ROAS by combining ad spend with server-side-tracked revenue Identity Resolution stitches fragmented customer journeys across devices and domains	First-party, server-side tracking with deterministic user matching across Meta, Google, TikTok, YouTube, email and offline channels "Print Tracking" ties a user's journey across devices with a seven-layer identity match (phone, email, device, IP, cookies) Feeds corrected conversion data back to Meta, Google and TikTok through each platform's own server-side API
Cons	Free and entry Starter tiers cap at 1 or 2 ad-platform integrations before all 6 unlock Session caps (5,000 free, 100,000 on Starter) can be tight for a higher-traffic site Support is documentation-only — no listed chat, email or phone channel	Entry plan is capped at $5k of tracked monthly revenue — a growing account outgrows the $69 tier quickly No published free plan or trial; pricing starts as a paid commitment Pricing scales with tracked revenue, so the public number is a floor, not a ceiling, for most real accounts
Our verdict	AnyTrack is a self-serve conversion tracker built to send server-to-server data to all seven major ad platforms, aimed at solo marketers and small teams who want CAPI-grade tracking without an enterprise sales process. Its ROAS Tracking… Read the review →	Hyros exists because platform-reported ROAS is often wrong in the platform's own favour, and its answer is first-party, server-side tracking with deterministic identity matching — email, phone, device fingerprint, IP and cookies combined… Read the review →

Strengths and trade-offs

• AnyTrack — where it wins

  • Supports all 7 major ad platforms on paid plans, server-to-server via postback URLs, webhooks or direct integrations
  • A dedicated ROAS-tracking feature calculates a unified ROAS by combining ad spend with server-side-tracked revenue
  • Identity Resolution stitches fragmented customer journeys across devices and domains
  • Routes conversions to Meta, Google and TikTok via each platform's own Conversion API to improve bidding signal
  • A genuine free-forever plan (5,000 sessions/month), not just a trial

  Where it doesn't

  • Free and entry Starter tiers cap at 1 or 2 ad-platform integrations before all 6 unlock
  • Session caps (5,000 free, 100,000 on Starter) can be tight for a higher-traffic site
  • Support is documentation-only — no listed chat, email or phone channel

• Hyros — where it wins

  • First-party, server-side tracking with deterministic user matching across Meta, Google, TikTok, YouTube, email and offline channels
  • "Print Tracking" ties a user's journey across devices with a seven-layer identity match (phone, email, device, IP, cookies)
  • Feeds corrected conversion data back to Meta, Google and TikTok through each platform's own server-side API
  • Built specifically to explain and correct platform-reported ROAS, not just display it

  Where it doesn't

  • Entry plan is capped at $5k of tracked monthly revenue — a growing account outgrows the $69 tier quickly
  • No published free plan or trial; pricing starts as a paid commitment
  • Pricing scales with tracked revenue, so the public number is a floor, not a ceiling, for most real accounts

• AnyTrack10.0/10 · Free plan · 14-day trial

  A low-cost, self-serve tracker sending server-to-server conversions to seven ad platforms, with a real free tier.

  Visit AnyTrackFull verdict →
• Hyros8.0/10 · Paid

  Server-side, identity-based ad tracking built to correct the ROAS every ad platform over-reports on itself.

  Visit HyrosFull verdict →