Head-to-head · Ad Analytics
SegMetrics vs RedTrack
SegMetrics leads on 1 check, RedTrack on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSegMetrics · 7.9/10
- Lowest starting priceSegMetrics · $57/mo
- Free trialboth
SegMetrics scores higher on our rubric for ad analytics: 7.9 against 6.8 out of 10; our editors rank them #10 and #21.
SegMetrics is cheaper to start at $57/mo against $69/mo.
SegMetrics is the better fit for smaller teams tracking person-level funnel attribution. RedTrack is the better fit for solo buyers testing low-cost campaign tracking.
- SegMetrics fits best
Smaller teams tracking person-level funnel attribution
- RedTrack fits best
Solo buyers testing low-cost campaign tracking
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Side by side
| Feature | SegMetrics 7.9/10 Visit ↗ | RedTrack 6.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.9 | 6.8 |
| Ranking | #10 in Ad Analytics | #21 in Ad Analytics |
| Best for | Smaller teams tracking person-level funnel attribution | Solo buyers testing low-cost campaign tracking |
| Pricing model | Paid | Paid |
| Starting price | $57/mo (best) | $69/mo |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days |
| Deployment | Cloud, Browser extension | Cloud, Browser extension |
| Platforms | Web, Chrome extension | Web, Chrome extension |
| Integrations | 138+ integrations | 17 integrations |
| Features SegMetrics 0/1 · RedTrack 0/1 | ||
| CRM integrations | Not checked yet | Not checked yet |
| Specs | ||
| Ad platforms supported | Not checked yet | Not checked yet |
| Attribution models | Not checked yet | Not checked yet |
| Data refresh | Not checked yet | Not checked yet |
| Data export | Not checked yet | Not checked yet |
| Paid channels | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | SegMetrics is a cloud marketing attribution platform for marketers, agencies, ecommerce businesses, SaaS companies, coaches, and digital product businesses. It connects advertising, website, email, funnel, call, CRM, and purchase activity… Read the review → |
RedTrack combines first-party conversion tracking, attribution, ad-spend synchronization, and campaign management in a cloud-based platform. It is aimed at media buyers, ecommerce brands, affiliates, and agencies that need to connect… Read the review → |
Strengths and trade-offs
SegMetrics — where it wins
- Connects ad, funnel, and purchase activity to identifiable contacts
- Offers multiple attribution views, LTV tracking, and journey reporting
- Includes 100+ integrations on Launch and server-side tracking on Scale
Where it doesn't
- No free plan; Launch starts at $57 per month
- Advanced reporting and segmentation start with the $197 Grow plan
- Server-side tracking and advanced data APIs require the $397 Scale plan
RedTrack — where it wins
- Tracks first-party conversions and attributes performance across ad platforms
- Automates campaign actions and links creative with performance metrics
- Exports reports and logs to XLS, cloud storage, and APIs
Where it doesn't
- Builder includes only 1 user and 2M events per month
- Builder lists 5 social ad networks: Meta, TikTok, Snapchat, X, and Pinterest
- Creative Analytics is available, but structured creative-variant testing is not documented
- SegMetrics7.9/10 · 14-day trial
Person-level, multi-touch attribution with plans starting at $57 per month.
Visit SegMetricsFull verdict → - RedTrack6.8/10 · 14-day trial
A broad ad tracking toolkit, with entry pricing suited to solo buyers.
Visit RedTrackFull verdict →
All ad analytics comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update