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Head-to-head · Lead Nurturing Software

Salesforce Marketing Cloud Account Engagement vs Klaviyo

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Salesforce Marketing Cloud Account Engagement #3 in Lead Nurturing Software 7.7/10 From $1,250/mo (annual) ✓ 1 of 4 features Visit Salesforce
Klaviyo #8 in Lead Nurturing Software 6.7/10 Free plan Free plan✓ 0 of 4 features Visit Klaviyo

Salesforce Marketing Cloud Account Engagement leads on 1 check, Klaviyo on 1, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Marketing Cloud Account Engagement · 7.7/10
  • Free planonly Klaviyo
  • Most featuresSalesforce Marketing Cloud Account Engagement · 1 of 4

Salesforce Marketing Cloud Account Engagement scores higher on our rubric for lead nurturing software: 7.7 against 6.7 out of 10; our editors rank them #3 and #8.

Klaviyo offers free plan; Salesforce Marketing Cloud Account Engagement doesn't. Salesforce Marketing Cloud Account Engagement offers lead scoring; Klaviyo doesn't publish it.

Salesforce Marketing Cloud Account Engagement is the better fit for salesforce organizations focused on B2B nurturing. Klaviyo is the better fit for ecommerce teams needing scalable lifecycle nurturing.

  • Salesforce Marketing Cloud Account Engagement fits best

    Salesforce organizations focused on B2B nurturing

  • Klaviyo fits best

    Ecommerce teams needing scalable lifecycle nurturing

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Salesforce Marketing Cloud Account Engagement 7.7/10 Visit ↗ Klaviyo 6.7/10 Visit ↗
At a glance
Editor score 7.7 6.7
Ranking #3 in Lead Nurturing Software #8 in Lead Nurturing Software
Best for Salesforce organizations focused on B2B nurturing Ecommerce teams needing scalable lifecycle nurturing
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Live chat, Community, Docs · 24/7
Integrations 7 integrations 350+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Salesforce Marketing Cloud Account Engagement 1/4 · Klaviyo 0/4
Visual workflow builder Not published Not published
Behavioral triggers Not published Not published
Lead scoring ✓ (best) Not published
CRM sync Not published Not published
Specs
Delivery channels Not published Not published
Contact limit 10000 contacts Not published
Workflow limit Not published Not published
Our review
Pros
  • Personalized email journeys, nurturing programs, scoring, and grading
  • Native Salesforce CRM synchronization with account-based marketing workflows
  • Forms, analytics, automation rules, and AI-powered scoring options
  • Automated email, SMS, and push flows support multi-channel nurturing
  • Real-time segmentation uses customer profiles and behavioral data
  • 350+ integrations connect ecommerce, CRM, POS, and data systems
Cons
  • Starts at $1,250 per org per month with annual billing
  • Salesforce-centered integration limits its fit for broader CRM environments
  • Higher tiers are needed for AI scoring, business units, and dedicated IP access
  • The Free plan is limited to 250 active profiles
  • The Free plan includes 500 email sends per month
  • Pricing scales with profiles, email volume, and channel usage
Our verdict

Salesforce Marketing Cloud Account Engagement is a paid B2B marketing automation platform for marketing and sales teams. It combines landing pages and forms with personalized email journeys, prospect nurturing, engagement programs,…

Read the review →

Klaviyo is an AI-first B2C CRM for consumer brands that combines email marketing, SMS, marketing automation, customer data, analytics, segmentation, and customer service. It is designed for ecommerce teams that need to create campaigns,…

Read the review →
  1. Salesforce Marketing Cloud Account EngagementLead Nurturing Software 7.7From $1,250/mo (annual)
  2. KlaviyoLead Nurturing Software 6.7Free plan

Strengths and trade-offs

  • Salesforce Marketing Cloud Account Engagement — where it wins

    • Personalized email journeys, nurturing programs, scoring, and grading
    • Native Salesforce CRM synchronization with account-based marketing workflows
    • Forms, analytics, automation rules, and AI-powered scoring options

    Where it doesn't

    • Starts at $1,250 per org per month with annual billing
    • Salesforce-centered integration limits its fit for broader CRM environments
    • Higher tiers are needed for AI scoring, business units, and dedicated IP access

  • Klaviyo — where it wins

    • Automated email, SMS, and push flows support multi-channel nurturing
    • Real-time segmentation uses customer profiles and behavioral data
    • 350+ integrations connect ecommerce, CRM, POS, and data systems

    Where it doesn't

    • The Free plan is limited to 250 active profiles
    • The Free plan includes 500 email sends per month
    • Pricing scales with profiles, email volume, and channel usage
  • Salesforce Marketing Cloud Account Engagement7.7/10 · From $1,250/mo (annual)

    A deep Salesforce-centered nurture platform for teams with serious B2B automation needs.

    Visit SalesforceFull verdict →
  • Klaviyo6.7/10 · Free plan

    A broad commerce-focused nurturing platform with automation, segmentation, analytics, and AI.

    Visit KlaviyoFull verdict →

More comparisons

All lead nurturing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update