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Head-to-head · Lead Nurturing Software

Mautic vs Klaviyo

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Mautic #6 in Lead Nurturing Software 6.9/10 Free plan · paid from €247.50/mo (annual) · 14-day trial Free plan✓ 1 of 4 features Visit Mautic
Klaviyo #8 in Lead Nurturing Software 6.7/10 Free plan Free plan✓ 0 of 4 features Visit Klaviyo

Mautic leads on 1 check, Klaviyo on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMautic · 6.9/10
  • Free planboth
  • Most featuresMautic · 1 of 4

Mautic scores higher on our rubric for lead nurturing software: 6.9 against 6.7 out of 10; our editors rank them #6 and #8.

Mautic offers lead scoring; Klaviyo doesn't publish it.

Mautic is the better fit for teams preferring open-source, self-hosted nurturing. Klaviyo is the better fit for ecommerce teams needing scalable lifecycle nurturing.

  • Mautic fits best

    Teams preferring open-source, self-hosted nurturing

  • Klaviyo fits best

    Ecommerce teams needing scalable lifecycle nurturing

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Mautic 6.9/10 Visit ↗ Klaviyo 6.7/10 Visit ↗
At a glance
Editor score 6.9 6.7
Ranking #6 in Lead Nurturing Software #8 in Lead Nurturing Software
Best for Teams preferring open-source, self-hosted nurturing Ecommerce teams needing scalable lifecycle nurturing
Pricing model Free plan + paid Free plan + paid
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web Web
Support Community, Docs Email, Live chat, Community, Docs · 24/7
Compliance GDPR, SSO/SAML ISO 27001, PCI DSS
Integrations 6 integrations 350+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mautic 1/4 · Klaviyo 0/4
Visual workflow builder Not published Not published
Behavioral triggers Not published Not published
Lead scoring ✓ (best) Not published
CRM sync Not published Not published
Specs
Delivery channels Not published Not published
Contact limit 50000 contacts Not published
Workflow limit Not published Not published
Our review
Pros
  • Self-hosted deployment with email, journeys, scoring, forms, and tracking
  • REST API plus HubSpot, Salesforce, Zoho CRM, and Microsoft Dynamics integrations
  • Drag-and-drop campaigns, emails, landing pages, forms, and personalization
  • Automated email, SMS, and push flows support multi-channel nurturing
  • Real-time segmentation uses customer profiles and behavioral data
  • 350+ integrations connect ecommerce, CRM, POS, and data systems
Cons
  • Managed hosting starts at €247.50 per month with annual billing
  • Advanced workflows and dynamic content require the Professional tier
  • Self-hosted deployments require the organization to manage its infrastructure
  • The Free plan is limited to 250 active profiles
  • The Free plan includes 500 email sends per month
  • Pricing scales with profiles, email volume, and channel usage
Our verdict

Mautic is an open-source marketing automation platform for marketers, agencies, developers, and organizations that want control over marketing data and infrastructure. It covers email marketing, automated campaigns, lead nurturing, contact…

Read the review →

Klaviyo is an AI-first B2C CRM for consumer brands that combines email marketing, SMS, marketing automation, customer data, analytics, segmentation, and customer service. It is designed for ecommerce teams that need to create campaigns,…

Read the review →
  1. MauticLead Nurturing Software 6.9Free plan · paid from €247.50/mo (annual) · 14-day trial
  2. KlaviyoLead Nurturing Software 6.7Free plan

Strengths and trade-offs

  • Mautic — where it wins

    • Self-hosted deployment with email, journeys, scoring, forms, and tracking
    • REST API plus HubSpot, Salesforce, Zoho CRM, and Microsoft Dynamics integrations
    • Drag-and-drop campaigns, emails, landing pages, forms, and personalization

    Where it doesn't

    • Managed hosting starts at €247.50 per month with annual billing
    • Advanced workflows and dynamic content require the Professional tier
    • Self-hosted deployments require the organization to manage its infrastructure

  • Klaviyo — where it wins

    • Automated email, SMS, and push flows support multi-channel nurturing
    • Real-time segmentation uses customer profiles and behavioral data
    • 350+ integrations connect ecommerce, CRM, POS, and data systems

    Where it doesn't

    • The Free plan is limited to 250 active profiles
    • The Free plan includes 500 email sends per month
    • Pricing scales with profiles, email volume, and channel usage
  • Mautic6.9/10 · Free plan · paid from €247.50/mo (annual) · 14-day trial

    A broad nurturing toolkit for teams that want open-source control or managed hosting.

    Visit MauticFull verdict →
  • Klaviyo6.7/10 · Free plan

    A broad commerce-focused nurturing platform with automation, segmentation, analytics, and AI.

    Visit KlaviyoFull verdict →

More comparisons

All lead nurturing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update