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Head-to-head · Marketing Automation Software

Mautic vs Salesforce Marketing Cloud Account Engagement

Updated Sep 2026
Both researched from official sources
6 checks side by side

Higher score Mautic #10 in Marketing Automation Software 6.9/10 Free plan · paid from €247.50/mo (annual) · 14-day trial Free plan✓ 4 of 4 features Visit Mautic

Salesforce Marketing Cloud Account Engagement #17 in Marketing Automation Software 6.3/10 From $1,250/mo (annual) ✓ 4 of 4 features Visit Salesforce

Mautic leads on 2 checks, Salesforce Marketing Cloud Account Engagement on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreMautic · 6.9/10
Free planonly Mautic

Mautic scores higher on our rubric for marketing automation software: 6.9 against 6.3 out of 10; our editors rank them #10 and #17.

Mautic offers free plan; Salesforce Marketing Cloud Account Engagement doesn't. On crm integrations, Mautic gives you Multiple where Salesforce Marketing Cloud Account Engagement offers Native. Mautic leads on included contacts: 50000 contacts versus 10000 contacts.

Mautic is the better fit for technical teams wanting open-source automation. Salesforce Marketing Cloud Account Engagement is the better fit for salesforce B2B teams with account-based programs.

Mautic fits best
Technical teams wanting open-source automation
Salesforce Marketing Cloud Account Engagement fits best
Salesforce B2B teams with account-based programs

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Show only differences

Feature	Mautic 6.9/10 Visit ↗	Salesforce Marketing Cloud Account Engagement 6.3/10 Visit ↗
At a glance
Editor score	6.9	6.3
Ranking	#10 in Marketing Automation Software	#17 in Marketing Automation Software
Best for	Technical teams wanting open-source automation	Salesforce B2B teams with account-based programs
Pricing model	Free plan + paid	Paid
Starting price	Not published	$1,250/mo
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Self-hosted	Cloud
Platforms	Web	Web
Support	Community, Docs	Tickets, Community, Docs · 24/7
Integrations	6 integrations	7 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Mautic 4/4 · Salesforce Marketing Cloud Account Engagement 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Multiple	Native
Included contacts	50000 contacts (best)	10000 contacts
Our review
Pros	Free, open-source platform with self-hosted deployment Campaign workflows, lead scoring, forms, and tracking in one suite REST API, plugins, and CRM integrations support customization	Native Salesforce CRM synchronization and account-based marketing workflows Lead generation, nurturing, scoring, journeys, and qualification automation Advanced tiers add AI scoring, analytics, business units, and dedicated IP
Cons	Managed hosting is handled separately through hosting providers Technical teams may need to manage self-hosted deployment CRM integration breadth is narrower than leading hosted products	Starts at $1,250 per org per month with annual billing Higher tiers reach $15,000 per org per month Its strongest fit depends on the Salesforce ecosystem
Our verdict	Mautic is a free, open-source marketing automation suite for organizations that need more control over deployment and customization. It is aimed particularly at technical teams managing email and multichannel campaigns, contact… Read the review →	Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for marketing and sales teams. It combines landing pages and forms with personalized email journeys, prospect nurturing, automation rules, completion… Read the review →

MauticMarketing Automation Software 6.9Free plan · paid from €247.50/mo (annual) · 14-day trial
Salesforce Marketing Cloud Account EngagementMarketing Automation Software 6.3From $1,250/mo (annual)

Compare the top tools in

Strengths and trade-offs

Mautic — where it wins
- Free, open-source platform with self-hosted deployment
- Campaign workflows, lead scoring, forms, and tracking in one suite
- REST API, plugins, and CRM integrations support customization
Where it doesn't
- Managed hosting is handled separately through hosting providers
- Technical teams may need to manage self-hosted deployment
- CRM integration breadth is narrower than leading hosted products
Salesforce Marketing Cloud Account Engagement — where it wins
- Native Salesforce CRM synchronization and account-based marketing workflows
- Lead generation, nurturing, scoring, journeys, and qualification automation
- Advanced tiers add AI scoring, analytics, business units, and dedicated IP
Where it doesn't
- Starts at $1,250 per org per month with annual billing
- Higher tiers reach $15,000 per org per month
- Its strongest fit depends on the Salesforce ecosystem

Mautic6.9/10 · Free plan · paid from €247.50/mo (annual) · 14-day trial
A flexible self-hosted automation suite with strong workflow and API capabilities.
Visit Mautic Full verdict →
Salesforce Marketing Cloud Account Engagement6.3/10 · From $1,250/mo (annual)
A capable choice for Salesforce B2B teams, but annual pricing limits accessibility.
Visit Salesforce Full verdict →

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated 28 Sep 2026 · How we research and update