RetentionX vs PayHelm

RetentionX8.4Visit PayHelm7.2Visit

Higher score RetentionX #6 in Ecommerce Analytics Software 8.4/10 30-day trial Free trial✓ 4 of 4 features Visit RetentionX

vs

PayHelm #17 in Ecommerce Analytics Software 7.2/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit PayHelm

• RetentionX fits best

  Customer-centric brands needing profitability analytics

• PayHelm fits best

  Budget-conscious stores needing broad reporting

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Side by side

Feature	RetentionX 8.4/10 Visit ↗	PayHelm 7.2/10 Visit ↗
At a glance
Editor score	8.4	7.2
Ranking	#6 in Ecommerce Analytics Software	#17 in Ecommerce Analytics Software
Best for	Customer-centric brands needing profitability analytics	Budget-conscious stores needing broad reporting
Pricing model	Paid	Free plan + paid
Starting price	$49/mo	$20/user/mo (best)
Free plan	—	✓ (best)
Free trial	30 days	14 days
Free trial length	30 days	14 days · no card needed
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Live chat, Docs	Email, Live chat, Docs
Compliance	GDPR, 2FA	SOC 2
Integrations	50+ integrations	180+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features RetentionX 4/4 · PayHelm 4/4
Marketing attribution	✓	✓
Profitability reporting	✓	✓
Customer cohorts	✓	✓
Product margin tracking	✓	✓
Specs
Storefront platforms	Shopify, BigCommerce; other ecommerce platforms via scheduled data import	Shopify, BigCommerce, WooCommerce, Magento, Wix
Data retention	Not checked yet	12 months
Data refresh frequency	Daily	Realtime
Our review
Pros	Combines cohorts, LTV, segmentation, attribution, and profitability reporting Includes identity resolution, churn prediction, and workflow activation Connects with ecommerce, marketing, support, and subscription tools	Free plan includes 300+ metrics and 10 users Unifies store, marketplace, advertising, payment, and customer data Real-time reporting across web, mobile, and API
Cons	Direct storefront connections focus on Shopify and BigCommerce Data refresh is daily rather than continuous Advanced capabilities require higher-priced plans	Paid plans add cost per user or based on sales volume Advanced capabilities are concentrated in higher-tier plans Enterprise features are aimed at larger commerce teams
Our verdict	RetentionX is a web-based ecommerce analytics and integrated growth platform for ecommerce teams, marketers, founders, and consumer brands. It brings customer and product analytics, cohort and retention analysis, lifetime-value analysis,… Read the review →	PayHelm is an ecommerce analytics platform for online retailers, agencies, and larger commerce teams. It brings store, marketplace, advertising, payment, fulfillment, and marketing data into unified dashboards and reports. Its coverage… Read the review →

Strengths and trade-offs

• RetentionX — where it wins

  • Combines cohorts, LTV, segmentation, attribution, and profitability reporting
  • Includes identity resolution, churn prediction, and workflow activation
  • Connects with ecommerce, marketing, support, and subscription tools

  Where it doesn't

  • Direct storefront connections focus on Shopify and BigCommerce
  • Data refresh is daily rather than continuous
  • Advanced capabilities require higher-priced plans

• PayHelm — where it wins

  • Free plan includes 300+ metrics and 10 users
  • Unifies store, marketplace, advertising, payment, and customer data
  • Real-time reporting across web, mobile, and API

  Where it doesn't

  • Paid plans add cost per user or based on sales volume
  • Advanced capabilities are concentrated in higher-tier plans
  • Enterprise features are aimed at larger commerce teams

• RetentionX8.4/10 · 30-day trial

  A broad ecommerce analytics suite for brands focused on retention, LTV, and profitability.

  Visit RetentionXFull verdict →
• PayHelm7.2/10 · Free plan · 14-day trial

  A broad ecommerce analytics suite with a useful free plan and real-time reporting.

  Visit PayHelmFull verdict →