RetentionX vs Helium 10

RetentionX8.4Visit Helium 107.9Visit

Higher score RetentionX #6 in Ecommerce Analytics Software 8.4/10 30-day trial Free trial✓ 4 of 4 features Visit RetentionX

vs

Helium 10 #10 in Ecommerce Analytics Software 7.9/10 Free plan Free plan✓ 3 of 4 features Visit Helium 10

• RetentionX fits best

  Customer-centric brands needing profitability analytics

• Helium 10 fits best

  All-in-one Amazon seller analytics

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Side by side

Feature	RetentionX 8.4/10 Visit ↗	Helium 10 7.9/10 Visit ↗
At a glance
Editor score	8.4	7.9
Ranking	#6 in Ecommerce Analytics Software	#10 in Ecommerce Analytics Software
Best for	Customer-centric brands needing profitability analytics	All-in-one Amazon seller analytics
Pricing model	Paid	Free plan + paid
Starting price	$49/mo (best)	$99/mo
Free plan	—	✓ (best)
Free trial	30 days	—
Deployment	Cloud	Cloud, Mobile, Browser extension
Platforms	Web	Web, iOS, Android, Chrome extension
Support	Email, Live chat, Docs	Email, Tickets, Docs
Integrations	50+ integrations	4 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features RetentionX 4/4 · Helium 10 3/4
Marketing attribution	✓	✓
Profitability reporting	✓	✓
Customer cohorts	✓ (best)	Not checked yet
Product margin tracking	✓	✓
Specs
Storefront platforms	Shopify, BigCommerce; other ecommerce platforms via scheduled data import	Amazon, Walmart, TikTok Shop
Data retention	Not checked yet	Not checked yet
Data refresh frequency	Daily	Not checked yet
Our review
Pros	Combines cohorts, LTV, segmentation, attribution, and profitability reporting Includes identity resolution, churn prediction, and workflow activation Connects with ecommerce, marketing, support, and subscription tools	Covers research, listings, advertising, inventory, and profitability Tracks revenue, costs, profit, margins, orders, and product performance Supports Amazon, Walmart, TikTok Shop, and Amazon MCF
Cons	Direct storefront connections focus on Shopify and BigCommerce Data refresh is daily rather than continuous Advanced capabilities require higher-priced plans	Free access is limited across marketplace tools and the Chrome Extension Advanced automation and reporting require higher-priced plans MCP data refreshes periodically rather than continuously
Our verdict	RetentionX is a web-based ecommerce analytics and integrated growth platform for ecommerce teams, marketers, founders, and consumer brands. It brings customer and product analytics, cohort and retention analysis, lifetime-value analysis,… Read the review →	Helium 10 is ecommerce analytics and operations software for sellers and brands working across Amazon, Walmart, and TikTok Shop. It brings product and keyword research, listing creation and optimization, advertising management, inventory… Read the review →

Strengths and trade-offs

• RetentionX — where it wins

  • Combines cohorts, LTV, segmentation, attribution, and profitability reporting
  • Includes identity resolution, churn prediction, and workflow activation
  • Connects with ecommerce, marketing, support, and subscription tools

  Where it doesn't

  • Direct storefront connections focus on Shopify and BigCommerce
  • Data refresh is daily rather than continuous
  • Advanced capabilities require higher-priced plans

• Helium 10 — where it wins

  • Covers research, listings, advertising, inventory, and profitability
  • Tracks revenue, costs, profit, margins, orders, and product performance
  • Supports Amazon, Walmart, TikTok Shop, and Amazon MCF

  Where it doesn't

  • Free access is limited across marketplace tools and the Chrome Extension
  • Advanced automation and reporting require higher-priced plans
  • MCP data refreshes periodically rather than continuously

• RetentionX8.4/10 · 30-day trial

  A broad ecommerce analytics suite for brands focused on retention, LTV, and profitability.

  Visit RetentionXFull verdict →
• Helium 107.9/10 · Free plan

  A broad Amazon-led toolkit covering research, profitability, ads, inventory, and customer analytics.

  Visit Helium 10Full verdict →