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Head-to-head · Visitor Identification Software

RB2B vs Leadinfo

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score RB2B #4 in Visitor Identification Software 7.8/10 Free plan · paid from $79/mo · 7-day trial Free plan✓ 1 of 4 features Visit RB2B
Leadinfo #5 in Visitor Identification Software 7.7/10 From €69/mo (annual) · 14-day trial ✓ 0 of 4 features Visit Leadinfo

RB2B leads on 2 checks, Leadinfo on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRB2B · 7.8/10
  • Free planonly RB2B
  • Most featuresRB2B · 1 of 4

RB2B scores higher on our rubric for visitor identification software: 7.8 against 7.7 out of 10; our editors rank them #4 and #5.

RB2B offers free plan; Leadinfo doesn't. RB2B offers crm synchronization; Leadinfo doesn't publish it.

RB2B is the better fit for teams wanting person-level identification on a budget. Leadinfo is the better fit for multichannel teams scoring and routing visitor leads.

  • RB2B fits best

    Teams wanting person-level identification on a budget

  • Leadinfo fits best

    Multichannel teams scoring and routing visitor leads

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature RB2B 7.8/10 Visit ↗ Leadinfo 7.7/10 Visit ↗
At a glance
Editor score 7.8 7.7
Ranking #4 in Visitor Identification Software #5 in Visitor Identification Software
Best for Teams wanting person-level identification on a budget Multichannel teams scoring and routing visitor leads
Pricing model Free plan + paid Paid
Starting price $79/mo Not published
Free plan ✓ (best) —
Free trial — —
Free trial length 7 days · no card needed 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 50+ integrations 12 integrations
Features RB2B 1/4 · Leadinfo 0/4
Visitor activity history Not published Not published
Contact details revealed Not published Not published
Reverse IP lookup Not published Not published
CRM synchronization ✓ (best) Not published
Specs
Identified visitor type Not published Not published
Data retention Not published Not published
Our review
Pros
  • Identifies visitors at both person and company level
  • Adds intent filters, activity history, and real-time alerts
  • Connects with CRMs, Slack, Teams, and sales tools
  • Real-time company identification with contact and behavioral data
  • Lead scoring, routing, automation, and CRM forwarding in one platform
  • Leadbot, WhatsApp, live chat, and 12 named integrations support multichannel capture
Cons
  • Contact-level identification is primarily focused on U.S. traffic
  • Starter does not include email addresses
  • Resolution limits vary by plan and begin at 150 on Free
  • No free plan; the displayed entry price requires annual billing
  • Leadbot is an add-on rather than part of every base package
  • Advanced automation and data management require the €359 Pro plan
Our verdict

RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some anonymous visitors at the person or company level. Company-level identification is global,…

Read the review →

Leadinfo is web-based B2B visitor identification software for sales and marketing teams, founders, and agencies that want to recognize companies visiting their websites and prioritize follow-up. It matches business IP addresses to company…

Read the review →
  1. RB2BVisitor Identification Software 7.8Free plan · paid from $79/mo · 7-day trial
  2. LeadinfoVisitor Identification Software 7.7From €69/mo (annual) · 14-day trial

Strengths and trade-offs

  • RB2B — where it wins

    • Identifies visitors at both person and company level
    • Adds intent filters, activity history, and real-time alerts
    • Connects with CRMs, Slack, Teams, and sales tools

    Where it doesn't

    • Contact-level identification is primarily focused on U.S. traffic
    • Starter does not include email addresses
    • Resolution limits vary by plan and begin at 150 on Free
  • Leadinfo — where it wins

    • Real-time company identification with contact and behavioral data
    • Lead scoring, routing, automation, and CRM forwarding in one platform
    • Leadbot, WhatsApp, live chat, and 12 named integrations support multichannel capture

    Where it doesn't

    • No free plan; the displayed entry price requires annual billing
    • Leadbot is an add-on rather than part of every base package
    • Advanced automation and data management require the €359 Pro plan
  • RB2B7.8/10 · Free plan · paid from $79/mo · 7-day trial

    A budget-friendly visitor identification tool with strong sales alerts and CRM connections.

    Visit RB2BFull verdict →
  • Leadinfo7.7/10 · From €69/mo (annual) · 14-day trial

    A broad visitor-identification suite for scoring, routing, enriching, and capturing B2B leads.

    Visit LeadinfoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update