Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Visitor Identification Software

RB2B vs Happierleads

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score RB2B #4 in Visitor Identification Software 8.8/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit RB2B
Happierleads #7 in Visitor Identification Software 8.5/10 7-day trial Free trial✓ 4 of 4 features Visit Happierleads

RB2B leads on 2 checks, Happierleads on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRB2B · 8.8/10
  • Lowest starting priceRB2B · $79/mo
  • Free planonly RB2B
  • Free trialboth
  • Most featuresHappierleads · 4 of 4

RB2B scores higher on our rubric for visitor identification software: 8.8 against 8.5 out of 10; our editors rank them #4 and #7.

RB2B offers free plan; Happierleads doesn't. RB2B is cheaper to start at $79/mo against $99/mo.

RB2B is the better fit for teams wanting person-level identification on a budget. Happierleads is the better fit for teams needing detailed visitor activity and AI scoring.

  • RB2B fits best

    Teams wanting person-level identification on a budget

  • Happierleads fits best

    Teams needing detailed visitor activity and AI scoring

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature RB2B 8.8/10 Visit ↗ Happierleads 8.5/10 Visit ↗
At a glance
Editor score 8.8 8.5
Ranking #4 in Visitor Identification Software #7 in Visitor Identification Software
Best for Teams wanting person-level identification on a budget Teams needing detailed visitor activity and AI scoring
Pricing model Free plan + paid Paid
Starting price $79/mo (best) $99/mo
Free plan ✓ (best) —
Free trial 7 days 7 days
Free trial length 7 days · no card needed 7 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs · 24/7 Email, Tickets, Docs
Compliance SOC 2, GDPR SOC 2, GDPR
Integrations 50+ integrations 7,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features RB2B 1/4 · Happierleads 4/4
Visitor activity history Not checked yet ✓ (best)
Contact details revealed Not checked yet ✓ (best)
Reverse IP lookup Not checked yet ✓ (best)
CRM synchronization ✓ ✓
Specs
Identified visitor type Not checked yet Both
Data retention Not checked yet Not checked yet
Our review
Pros
  • Identifies visitors at both person and company level
  • Adds intent filters, activity history, and real-time alerts
  • Connects with CRMs, Slack, Teams, and sales tools
  • Identifies companies and people with verified work email enrichment
  • Combines ICP scoring, session history, and video recordings
  • Connects with CRMs, webhooks, REST API, and real-time data streams
Cons
  • Contact-level identification is primarily focused on U.S. traffic
  • Starter does not include email addresses
  • Resolution limits vary by plan and begin at 150 on Free
  • Starts at $99 per month with no free plan
  • Usage-based pricing requires selecting an identified-visitor volume
  • The 7-day free trial is the only free access period listed
Our verdict

RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some anonymous visitors at the person or company level. Company-level identification is global,…

Read the review →

Happierleads is a B2B website visitor identification platform for SaaS companies, agencies, marketing teams, and sales organizations. It identifies companies and individual visitors, then adds verified work emails, LinkedIn profiles,…

Read the review →
  1. RB2BVisitor Identification Software 8.8Free plan · 7-day trial
  2. HappierleadsVisitor Identification Software 8.57-day trial

Strengths and trade-offs

  • RB2B — where it wins

    • Identifies visitors at both person and company level
    • Adds intent filters, activity history, and real-time alerts
    • Connects with CRMs, Slack, Teams, and sales tools

    Where it doesn't

    • Contact-level identification is primarily focused on U.S. traffic
    • Starter does not include email addresses
    • Resolution limits vary by plan and begin at 150 on Free

  • Happierleads — where it wins

    • Identifies companies and people with verified work email enrichment
    • Combines ICP scoring, session history, and video recordings
    • Connects with CRMs, webhooks, REST API, and real-time data streams

    Where it doesn't

    • Starts at $99 per month with no free plan
    • Usage-based pricing requires selecting an identified-visitor volume
    • The 7-day free trial is the only free access period listed
  • RB2B8.8/10 · Free plan · 7-day trial

    A budget-friendly visitor identification tool with strong sales alerts and CRM connections.

    Visit RB2BFull verdict →
  • Happierleads8.5/10 · 7-day trial

    Detailed visitor intelligence with AI scoring, recordings, and sales workflow connections.

    Visit HappierleadsFull verdict →

More comparisons

All visitor identification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update