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Head-to-head · Visitor Identification Software

RB2B vs Lead Forensics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score RB2B #4 in Visitor Identification Software 8.8/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit RB2B
Lead Forensics #8 in Visitor Identification Software 8.4/10 Pricing on request · 7-day trial Free trial✓ 4 of 4 features Visit Lead Forensics

RB2B leads on 1 check, Lead Forensics on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRB2B · 8.8/10
  • Free planonly RB2B
  • Free trialboth
  • Most featuresLead Forensics · 4 of 4

RB2B scores higher on our rubric for visitor identification software: 8.8 against 8.4 out of 10; our editors rank them #4 and #8.

RB2B offers free plan; Lead Forensics doesn't.

RB2B is the better fit for teams wanting person-level identification on a budget. Lead Forensics is the better fit for established B2B teams focused on account identification.

  • RB2B fits best

    Teams wanting person-level identification on a budget

  • Lead Forensics fits best

    Established B2B teams focused on account identification

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature RB2B 8.8/10 Visit ↗ Lead Forensics 8.4/10 Visit ↗
At a glance
Editor score 8.8 8.4
Ranking #4 in Visitor Identification Software #8 in Visitor Identification Software
Best for Teams wanting person-level identification on a budget Established B2B teams focused on account identification
Pricing model Free plan + paid Paid
Starting price $79/mo —
Free plan ✓ (best) —
Free trial 7 days 7 days
Free trial length 7 days · no card needed 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs · 24/7 Phone
Compliance SOC 2, GDPR ISO 27001, GDPR
Integrations 50+ integrations 60+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features RB2B 1/4 · Lead Forensics 4/4
Visitor activity history Not checked yet ✓ (best)
Contact details revealed Not checked yet ✓ (best)
Reverse IP lookup Not checked yet ✓ (best)
CRM synchronization ✓ ✓
Specs
Identified visitor type Not checked yet Company
Data retention Not checked yet Not checked yet
Our review
Pros
  • Identifies visitors at both person and company level
  • Adds intent filters, activity history, and real-time alerts
  • Connects with CRMs, Slack, Teams, and sales tools
  • Identifies companies, visit history, firmographics, and decision makers
  • Real-time alerts, lead management, routing, and ABM account matching
  • Connects with Salesforce, HubSpot, Dynamics, Pipedrive, Zoho, and Zapier
Cons
  • Contact-level identification is primarily focused on U.S. traffic
  • Starter does not include email addresses
  • Resolution limits vary by plan and begin at 150 on Free
  • Pricing depends on website traffic and leads uncovered
  • No permanent free plan; the free offer is a one-week trial
  • Its focus is company-level identification rather than individual visitors
Our verdict

RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some anonymous visitors at the person or company level. Company-level identification is global,…

Read the review →

Lead Forensics is a cloud-based B2B website visitor identification platform for sales, marketing, account management, and teams focused on turning anonymous business traffic into actionable accounts. Website tracking and IP matching…

Read the review →
  1. RB2BVisitor Identification Software 8.8Free plan · 7-day trial
  2. Lead ForensicsVisitor Identification Software 8.4Pricing on request · 7-day trial

Strengths and trade-offs

  • RB2B — where it wins

    • Identifies visitors at both person and company level
    • Adds intent filters, activity history, and real-time alerts
    • Connects with CRMs, Slack, Teams, and sales tools

    Where it doesn't

    • Contact-level identification is primarily focused on U.S. traffic
    • Starter does not include email addresses
    • Resolution limits vary by plan and begin at 150 on Free

  • Lead Forensics — where it wins

    • Identifies companies, visit history, firmographics, and decision makers
    • Real-time alerts, lead management, routing, and ABM account matching
    • Connects with Salesforce, HubSpot, Dynamics, Pipedrive, Zoho, and Zapier

    Where it doesn't

    • Pricing depends on website traffic and leads uncovered
    • No permanent free plan; the free offer is a one-week trial
    • Its focus is company-level identification rather than individual visitors
  • RB2B8.8/10 · Free plan · 7-day trial

    A budget-friendly visitor identification tool with strong sales alerts and CRM connections.

    Visit RB2BFull verdict →
  • Lead Forensics8.4/10 · Pricing on request · 7-day trial

    Identifies visiting companies and helps B2B teams route, qualify, and manage leads.

    Visit Lead ForensicsFull verdict →

More comparisons

All visitor identification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update