Lead Forensics
Lead Forensics: Identifies visiting companies and helps B2B teams route, qualify, and manage leads. Ranked #8 of 32 in Visitor Identification Software by our editors (8.4/10); pricing: Pricing on request · 7-day trial; best for established B2B teams focused on account identification.
At a glance
- Editor score8.4 / 10
- PricingPricing on request · 7-day trial
- Best forEstablished B2B teams focused on account identification
- Free planNo
- Identified visitor typeCompany
- Founded2009 · London, UK
- Facts checked20 Sep 2026
Where it wins
- Identifies companies, visit history, firmographics, and decision makers
- Real-time alerts, lead management, routing, and ABM account matching
- Connects with Salesforce, HubSpot, Dynamics, Pipedrive, Zoho, and Zapier
Where it doesn't
- Pricing depends on website traffic and leads uncovered
- No permanent free plan; the free offer is a one-week trial
- Its focus is company-level identification rather than individual visitors
Our verdict on Lead Forensics
Lead Forensics is a cloud-based B2B website visitor identification platform for sales, marketing, account management, and teams focused on turning anonymous business traffic into actionable accounts. Website tracking and IP matching identify visiting companies, while firmographic information, page-view history, visit behavior, real-time alerts, and decision-maker contact details support follow-up. The platform also includes lead and pipeline management, CRM connectivity, automated routing, workflow automation, and ABM account matching, making it a fit for established B2B teams that want identification and sales action in one system.
The plan structure separates core intelligence from automation. Essentials includes website visitor identification, full visitor firmographic insight, decision-maker contact data, behavioral insights at firmographic and business level, real-time visitor alerts, and a lead and pipeline manager. Automate adds CRM integration, workflow automation and CRM lead creation, automated lead routing, ABM account matching, and a dedicated customer success manager. Pricing is contact-sales only and depends on website traffic and leads uncovered. The available free offer is a seven-day trial rather than a permanent free plan, so buyers should expect a sales-led evaluation before choosing a tier.
Integration fit is a central consideration. Lead Forensics connects with Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Zoho, and Zapier, while Automate is the plan that explicitly adds CRM integration, lead creation, and routing workflows. Those capabilities suit teams that need identified accounts moved into existing sales processes instead of handled in a separate interface. Buyers seeking company-level visitor intelligence, activity context, and decision-maker details should find the feature set aligned with that use case. Teams needing a permanent free option or a narrower, lower-commitment tool may prefer an alternative.
Your product? Our editors can test Lead Forensics in depth and publish a review, labelled as paid · from $149/mo →
Lead Forensics pricing
All 2 Lead Forensics plans and prices →
Lead Forensics fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Identified visitor type | Company |
| Visitor activity history | Yes |
| Contact details revealed | Yes |
| Reverse IP lookup | Yes |
| CRM synchronization | Yes |
| Data retention | Not verified |
| Free trial | 7 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR |
| Support | Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 60+ integrations: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Zoho, Zapier See all → |
| Pricing | Pricing on request · 7-day trial (source) |
| Website | leadforensics.com |
| Facts checked | 20 Sep 2026 |
Lead Forensics integrations
Lead Forensics lists 60+ integrations on its own site — the 6 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Microsoft Dynamics
- Pipedrive
- Zoho
- Zapier
See all Lead Forensics integrations →
Alternatives to Lead Forensics
- LeadfeederA broad visitor-identification suite with a free entry plan and advanced prospecting tiers.9.4
- AlbacrossVisitor identification, intent signals, enrichment, and outreach in one web-based platform.9.2
- LeadinfoA broad visitor-identification suite for scoring, routing, enriching, and capturing B2B leads.9.0
See all Lead Forensics alternatives →
Lead Forensics vs the competition
- Lead Forensics vs Leadfeeder
- Lead Forensics vs Albacross
- Lead Forensics vs Leadinfo
- Lead Forensics vs RB2B
- Lead Forensics vs Snitcher
- Lead Forensics vs Visual Visitor
Compare Lead Forensics with any tool side by side →
Also Ranked In
Lead Forensics is ranked in 5 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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