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Head-to-head · Visitor Identification Software

Leadfeeder vs RB2B

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Leadfeeder #1 in Visitor Identification Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 1 of 4 features Visit Leadfeeder
RB2B #4 in Visitor Identification Software 8.8/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit RB2B

Leadfeeder leads on 0 checks, RB2B on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLeadfeeder · 9.4/10
  • Free planboth
  • Free trialboth

Leadfeeder scores higher on our rubric for visitor identification software: 9.4 against 8.8 out of 10; our editors rank them #1 and #4.

Leadfeeder is the better fit for teams needing broad visitor identification. RB2B is the better fit for teams wanting person-level identification on a budget.

  • Leadfeeder fits best

    Teams needing broad visitor identification

  • RB2B fits best

    Teams wanting person-level identification on a budget

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Leadfeeder 9.4/10 Visit ↗ RB2B 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Visitor Identification Software #4 in Visitor Identification Software
Best for Teams needing broad visitor identification Teams wanting person-level identification on a budget
Pricing model Free plan + paid Free plan + paid
Starting price €79/mo $79/mo
Free plan ✓ ✓
Free trial 14 days 7 days
Free trial length 14 days · no card needed 7 days · no card needed
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Live chat, Email, Docs Email, Live chat, Docs · 24/7
Compliance ISO 27001, GDPR, 2FA SOC 2, GDPR
Integrations 5,000+ integrations 50+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Leadfeeder 1/4 · RB2B 1/4
Visitor activity history Not checked yet Not checked yet
Contact details revealed Not checked yet Not checked yet
Reverse IP lookup Not checked yet Not checked yet
CRM synchronization ✓ ✓
Specs
Identified visitor type Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Free Lite plan includes unlimited users and 7-day visitor history
  • Combines company, people, intent, enrichment, CRM sync, and AI features
  • Supports 15 listed integrations plus browser extension and API access
  • Identifies visitors at both person and company level
  • Adds intent filters, activity history, and real-time alerts
  • Connects with CRMs, Slack, Teams, and sales tools
Cons
  • Lite is limited to 100 identified companies per month
  • Advanced features require annual plans starting at €79 per month
  • Higher tiers become costly at €369 and €599 per month
  • Contact-level identification is primarily focused on U.S. traffic
  • Starter does not include email addresses
  • Resolution limits vary by plan and begin at 150 on Free
Our verdict

Leadfeeder is a B2B lead-generation platform for marketing, sales, and revenue teams. It identifies companies visiting a website, supports company and decision-maker searches, and adds buying-intent signals, verified work email and phone…

Read the review →

RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some anonymous visitors at the person or company level. Company-level identification is global,…

Read the review →
  1. LeadfeederVisitor Identification Software 9.4Free plan · 14-day trial
  2. RB2BVisitor Identification Software 8.8Free plan · 7-day trial

Strengths and trade-offs

  • Leadfeeder — where it wins

    • Free Lite plan includes unlimited users and 7-day visitor history
    • Combines company, people, intent, enrichment, CRM sync, and AI features
    • Supports 15 listed integrations plus browser extension and API access

    Where it doesn't

    • Lite is limited to 100 identified companies per month
    • Advanced features require annual plans starting at €79 per month
    • Higher tiers become costly at €369 and €599 per month

  • RB2B — where it wins

    • Identifies visitors at both person and company level
    • Adds intent filters, activity history, and real-time alerts
    • Connects with CRMs, Slack, Teams, and sales tools

    Where it doesn't

    • Contact-level identification is primarily focused on U.S. traffic
    • Starter does not include email addresses
    • Resolution limits vary by plan and begin at 150 on Free
  • Leadfeeder9.4/10 · Free plan · 14-day trial

    A broad visitor-identification suite with a free entry plan and advanced prospecting tiers.

    Visit LeadfeederFull verdict →
  • RB2B8.8/10 · Free plan · 7-day trial

    A budget-friendly visitor identification tool with strong sales alerts and CRM connections.

    Visit RB2BFull verdict →

More comparisons

All visitor identification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update